The "removal" of the Red Star Guangzhou Pazhou store has made many people feel the bitter chill-people are always allergic to the bad news that can be seen, and selectively ignore the hidden dangers that are invisible. Who said this scene was not a symptom?
Not to mention. It was a time when the dealers had a hard time and the factory had a hard time, and then the hypermarkets were "removed". The author said at the beginning of the year that a pure "landlord" does not solve the development problem, only the survival problem. From the current situation, it seems that even the survival problem cannot be solved. The Red Star Pazhou store is just an example. In fact, all kinds of stores scattered all over the country are experiencing light or heavy torture, and large-scale withdrawals and small-scale withdrawals have also been heard from time to time. The situation seems to be getting worse, isn't it?
Not exactly. From the industrial chain, furniture stores are at the terminal, but because of the relatively high degree of monopoly, they are at the "top" of the ecological chain. They are like wolves on the prairie. On days when there is no natural disaster or man-made disaster, they will definitely not bargain with the yellow sheep and rabbits. But if the sheep and the rabbit can no longer survive, the wolf has no reason to calm down and live alone.
Xu Meiqi described the domestic furniture industry as a "lame industry." The hypermarket in the commercial sector is driven by the interests of real estate capital, has nothing to do with product brands, and is out of touch with industrial development. This view is quite factual, and industry insiders are also making various explorations with a view to changing the status quo. In the long run, the coexistence of multiple forms of terminals has become a necessity. These new "species" entering the ecological chain will inevitably bring new ecological relations. For example, after a large-scale store changed its face to do factory direct sales, more and more factories are testing the direct sales model; after a large-scale financing of a furniture e-commerce platform, it can build more than 100 nationwide within 3 months Home experience store, more attempts to integrate manufacturing.
However, from a practical point of view, it is neither desirable nor possible to want to treat this "lame" well-after all, the huge number and volume of terminals in chain hypermarkets is an advantage that cannot be ignored.
Natural selection, survival of the fittest. Naturally not only contempt the weak, but the strong face the test as well. Never see, yesterday's IBM , Dell, today's Motorola, Nokia, tomorrow's GOOGLE , Microsoft.
The brutal competition environment of the furniture market will continue to make the hypermarkets feel pressured, so as to better understand the furniture industry and the ecological chain that accompanies each other. On this basis, if manufacturers, distributors and stores seriously think about it and work together in good faith to re-create business logic, this is the blessing of the Chinese furniture industry.
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