Misunderstanding 1: Must buy a complete set
Among consumers' questions, there is a common question, is it necessary to buy a package according to the merchant's package? What if I don't like something? The reporter learned that the six furniture brands in the Red Star Macalline participating in the dedicated housing supply can all be purchased by themselves. Consumers can choose certain products in the furniture, and they can also buy with other brands. .
Myth 2: The size and color are not variable
Due to the limited area of ​​the security room, the security room provided by the furniture store has a certain size limit for the furniture, but due to the different layout of the small apartment room and the owner's preference, some furniture brands allow consumers to customize the size and fabric sofa Cloth color.
Misunderstanding 3: poor style and poor material
Another consumer concern is that the prices of these furniture are low, and they are worried about the environmental protection and style of the material. According to the salesperson, Miss Zhang, because the brand itself mainly promotes large units, the furniture size is relatively large. It is also specially designed. Ms. Zhang introduced that the materials and workmanship are the same as the original price products, with the same shelf life and after-sales service. It is understood that the affordable housing specializes in furniture mainly made of plates, and the material is made of domestic plates. Individual brands with customized sizes also have domestic plates and foreign plates for consumers to choose.
Misunderstanding four: you can buy it with a contract
The furniture in the store is exclusively for “protected housingâ€, and most branded furniture does not have a mandatory requirement for the purchaser-a contract for the protected housing must be issued. The store sales staff revealed that if they want to enjoy discounts on special offers from the affordable housing, they can borrow a affordable housing contract to purchase. In another store, Mr. Li, a salesperson, introduced that if a consumer actively asked if he could participate in the discount for special furniture for social housing, he would only introduce special furniture for social housing. Mr. Li said that we will not take the initiative to introduce to customers.
â– Reporter's Notes
Don't let the affordable housing special for furniture
Last week, the reporter visited the top 100 international home furnishing, Jimei home furnishing store and some furniture brands exhibited in the affordable furniture exhibition area of ​​the light industry consumer goods exhibition in mid-July. In the top 100 international homes located near the Dazhong Temple in the North Third Ring Road, there is no longer the security room furniture area advertised in March. The staff said that there are a few pieces of guest bedroom furniture that are exclusively for security room residents. In Jimei Home Furnishing's Dahong store, several brands participating in the exclusive housing supply activity said that there is no longer a “10,000 yuan per home†activity. In mid-July, the salesman of Feimei Furniture, who participated in the Light Industry Consumer Goods Exhibition Safe House Furniture exhibition area, said that promoting the safe house furniture was only a short-term promotion. In more storefronts that promote the sale of specialty furniture for affordable housing, consumers do not take the initiative to ask if there are special discounts for specialty furniture for security housing, and sales staff will not actively introduce it.
Why did the merchants who promoted and promoted affordable housing specialize in furniture like this "hold the pipa half-covered"? An industry source revealed the reason: because the profit of the special furniture for the security room is generally low, on the other hand, the audience in this area is relatively small, so the style of the special furniture for the security room is less, but the price is overall Very low, the more you buy, the lower the total price.
We hope that relevant departments can pay more attention to this market and give more support to enterprises that produce and sell special-purpose furniture for affordable housing. Do n’t let special-purpose furniture for social housing only be short-term promotional tools. The Beijing market is "a flash in the pan".
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