When we experience the space of life, the delicate relationship between furniture and people is inseparable, what is the special relationship and emotion between the two. With the development of society, it has gradually led to the gradual formation of office buildings and offices, and also let office furniture find the most suitable opportunity in it.
Office furniture is vast
With the continued healthy and rapid development of China's economy, China's office furniture consumption has maintained sustained and rapid growth, and the domestic furniture market has maintained a growth of more than 15% for many consecutive years.
According to statistics, in 2011, the total output value of China's furniture industry reached 1,010 billion yuan, exports of 38.882 billion US dollars, imports of 2.258 billion US dollars. About RMB 779.3 billion. According to the calculation that office furniture accounts for 20% of total furniture sales in China, the consumption of office furniture in China is estimated to be about 160 billion yuan; according to the proportion of office chairs accounting for about 10% of office furniture, the consumption of office chairs is about 16 billion yuan. One hundred million U.S. dollars.
With the rapid development of China's economy and the steady progress of the urbanization process, the working conditions of enterprises and government agencies and government agencies have improved, the number and scale of enterprises have increased, and the construction of office buildings and hotels has been promoted. The consumption of office chairs can reach a growth of more than 20%. It is expected that by 2015, the market demand for office chairs in China will reach 33.2 billion yuan, and the market space is huge.
Development: Domestic sales and external sales and take the high-end route
The adjustment and transformation, and the simultaneous domestic and foreign sales are the general trend of the furniture industry. Some medium-sized enterprises have won many orders by changing the product structure. If some enterprises originally focused on the production and export of American-style furniture, and the furniture styles after domestic sales are not suitable for domestic situations, they improved the styles, and the "small American-style" came into being, which opened the domestic market in one fell swoop. There are also some furniture companies that "put down their bodies" and develop a series of furniture products in a targeted manner to meet the needs of the market for small apartments and affordable housing.
Office furniture is increasingly specialized
With the development of the times, office furniture has gradually formed a profession, gradually becoming a lot of categories. Office furniture uses different raw materials, different production processes, different product standards, different use occasions, different sales methods, different after-sales services, etc., all of which have formed furniture specialization. Since the production, sales, and installation of office furniture are very different from those of ordinary civilian households, in order to better complete and improve after-sales service, office furniture specialization has gradually taken shape.
Office should also "humanities + mashup + comfort"
When it comes to office furniture, many people's first impression is that the gray countertops and gray-blue chairs in the office are invariable, but in fact, office furniture refers to work furniture used in public, office or home, and its scope is wide. , Not a narrow sense of desks and chairs. Office furniture, relative to the enterprise, and civil furniture, relative to the family, not only directly reflect the culture and image of an enterprise, but also directly affect the work efficiency of employees due to factors such as functionality, comfort, and aesthetics. According to industry insiders, China's office chair consumption will increase by more than 20% in the next few years. By 2015, China's office furniture market demand will reach 33.2 billion yuan.
It is not difficult to see that many office furniture in Zhejiang have spent a lot of time on design and materials, and the products produced have not only met the decoration and use requirements of office and public environments, but also are closer to human nature and warm aesthetics. The colorful and unique products are also very suitable for family study environment. Some consumers also said that professional office furniture sometimes meets their own requirements for the office area at home, and the price is relatively reasonable, which is well worth choosing.
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