Smart home related concepts and industry development analysis

First, the concept of analysis

Smart homes have become popular in the United States in the 1970s and have great applications in Europe. In recent years, smart home products have been sold in supermarkets like ordinary products. In the 21st century, applications have begun in Singapore, South Korea, Japan, and Hong Kong and Macau. What is smart home? Smart home is based on the residential as a platform, combining construction equipment, network communications, information appliances and equipment automation, system, structure, services, management as one of the efficient, comfortable, safe, convenient, environmentally friendly living environment.

Second, the market outlook analysis

With the continuous improvement of people’s living standards, people are constantly making higher demands on the living environment, and increasingly focus on the comfort, safety, and convenience of each member of the family life. Therefore, from the perspective of market demand, smart homes must be Broad prospects.

In the late 1990s, the concept of smart home began to appear in the country. In 2000, smart homes began to be promoted in China. The first smart home high-tech enterprise in China, Tianjin Ruilang Smart Home Electronic Technology Co., Ltd., has been developed; more than 10 companies have joined the industry since then. The scale of the home industry has gradually taken shape and the market has started to start. According to statistics, in recent years, the electrical industry has annual sales of 40-60 billion yuan, of which high-end product sales of nearly 2 billion yuan. From the perspective of market development, the market share of new types of electrical products represented by smart network switches will rapidly increase year by year, and eventually replace traditional electrical products. There is a huge business opportunity here.

At present, the national real estate industry is booming, and community intelligence has become a basic requirement. When coupled with smart homes, the concept of “all-intelligence” will inevitably bring new selling points and vitality to the real estate industry, so “all intelligence” is twenty. The theme of the first-century real estate developers pushed. From the perspective of the growth environment of the market, the proportion of digital homes in China each year already accounts for about 30% of the total number of newly-built homes. If according to the national standards, by 2010, 60% of large and medium-sized cities in China will have to realize intelligentization. With regard to the development goals of digital homes, we believe that the development and construction of digital homes in China should increase at an average annual rate of 6%.

Third, the industry development trend

After entering the 21st century, great changes have taken place in Chinese society. The rapid development of the market economy and the comprehensive construction of a well-to-do society have led to a better quality of life for the Chinese people and a higher quality of life. Correspondingly, there has also been a quiet change in the consumer sector: people's consumption concepts have only been satisfied with feeding and warming from the past, and they have evolved to the stage of advocating human nature, pursuing fashion, focusing on quality and style, and creating individuality.

The growing popularity of smart homes has created a huge market space. A considerable number of people are helplessly lamenting that business is getting harder and harder to do, and they are constantly worrying about their own survival and development. However, other people are keenly aware of it. The trend of opportunities, constantly creating new business opportunities and miracles. The latter's success lies in its grasp of the market's lifeline and the law of change. More and more successful examples have proved that capturing the unique business opportunities, bravery, bold decision-making, and dare to eat the first crab are the key to Shanghai's success.

According to the survey, China, which has a population of 1.3 billion, currently has more than 100 million smart home households. This group is equivalent to more than half of Europe and constitutes a huge and fashionable market. In this market, with an average of 1,000 yuan per household per year, there is a market of 100 billion yuan. In fact, the market survey data shows that it is a perceptual and sustainable consumer group, and the per capita expenditure on home is far more than 1,000 yuan per year. Therefore, how to take a good position in this market and occupy a favorable terrain depends on whether it can grasp a long-term, once-for-all business opportunity.

As an international popular fashion culture, smart home has its inherent cultural connotation, extensive public foundation, and already-known popularity, which caters to the avant-garde fashion of the majority of customers and has commercial value and market potential that cannot be evaluated by numbers. Faced with such an attractive cake, how to go big, how to share, how to seize the opportunity, people have been concerned and thinking.

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