As a newly emerging software, WeChat has attracted countless people. At present, WeChat is not only an APP, but also an intercommunication tool. It has become a marketing tool used by many businesses. Especially with the increasing spread of mobile payment, handheld consumption has become the habit of many people. For the new mobile Internet payment, many furniture brands have also begun to use mobile payment for sales and marketing.
According to GO Jiaju , there are three main modes of WeChat payment: QR code scanning payment, WEB scanning payment and public account payment. Taking QR code scan payment as an example, consumers use "scan" in WeChat to scan the QR code of the product, click the buy button on the page, and a secure payment window pops up to pay.
In reality, there are not many furniture companies that actually use WeChat for payment transactions, and WeChat is more used as a company to promote furniture brands and attract users. The biggest advantage of WeChat marketing in brand promotion is that it can change at any time and be flexible. There will also be different types of marketing at different stages of WeChat user needs and their own replacement.
Online activities need to be launched to attract consumers. At the initial stage, users accumulate users to scan codes to give gifts and send red envelopes. In the future, in order to expand influence or carry out e-commerce activities, there may be forwarding gifts and WeChat payment. At the end of February and early March of this year, some furniture companies used WeChat to start marketing activities for red envelopes, and many subsequent promotions this year were carried out on WeChat.
GO Jiaju recommends that WeChat marketing can't rely on one trick, it is the investment and execution of the enterprise. Furniture companies must persevere for a long time, continue to accumulate experience in practice, cultivate and user's feelings, the goal can be achieved, and the brand and word of mouth will have a broader communication platform.
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