On July 10th, Mingmen Mute Door Lock and Sina Home, the first white paper of the door lock hardware industry, "China Door Lock and Home Hardware Silent White Paper" was held at the Shangri-La Hotel, Guangzhou.
Chairman of China Hardware Products Association Shi Lanlan, Executive Director Zhang Dongli, Full-time Vice Chairman Lu Jiying, Executive Director and Secretary General of the National Federation of Industry and Commerce Furniture and Decoration Industry Zhang Chuanxi, Vice President of China Interior Decoration Association Zhang Guangzhong, China Wood Door Technology Alliance Mr. Yu Jingbin, Chairman of Guangdong Environmental Art Design Industry Association Wang Jiamin, Secretary General Liao Yanshan, and General Manager and Editor-in-Chief of Sina Home, Wei Xiaofei, Sina Home National Executive Editor Dai Wei, Silent Door Lock Founder, Chairman of the Ming Mute Door Lock Chen Li, the general manager, and the media from across the country gathered to witness the milestones in this industry.
Shi Lanlan, chairman of the China National Hardware Association, believes that Mingmen’s “White Paper on Chinese Door Locks and Home Furnishings†has once again played a positive role in promoting industry category and technology upgrades, product innovation, guiding consumption and leading the market. I hope that the famous door mute door lock will take the opportunity of this press conference and the plan promulgated by the General Office of the State Council recently to carry forward the spirit of craftsmanship, continue to work hard to increase the variety, improve quality and create a brand, in order to provide market demand and more humanized support. Products, to achieve China's manufacturing 2025 countries' manufacturing goals and the recently proposed supply and demand side reforms.
Zhang Chuanxi, executive president and secretary general of the National Federation of Industry and Commerce Furniture and Decoration Industry, said in his speech that the famous door mute door lock and Sina Home released "China's door lock and home hardware mute white paper" is a move full of industry responsibility, is the development of silent category Milestone event. I believe that the release of the white paper will call for more industries and more companies to join the team of consumer upgrades to jointly push the industry into a silent era.
Wei Xiaofei, general manager and editor-in-chief of Sina Home, said: In the face of the noisy world, we need a quiet, very happy, our Sina team can release the "Chinese door lock and home hardware mute white paper" together with Mingmen. Finally, there are enterprises and industries that will stand up and are willing to speak for the "quiet" thing and promote the development of standards for this matter. This is an industry that should be done today, as the first media platform in China's home furnishing industry, Sina Home. This is what we have to do.
Chen Li, chairman and general manager of the door mute door lock, said: true luxury, true aristocratic life is to pay attention to the inner, hardware is the embodiment of this inner luxury. As consumption increases, we need to invest more in research and development to focus on the human needs of consumers. In the mute white paper, we share product planning and ideas with companies in the industry, hoping to quickly promote the industry's mute category technology upgrades and rapid development, thereby enhancing the industry's value position in the home industry chain.
As the leader of China's silent door locks, the famous door mute locks in the white paper have considered the direction of future consumption upgrades, and fully disclosed the technical standards, product planning and technical ideas of silent door locks and hardware products to quickly promote the category of the industry. And technology upgrades to meet the needs of the industry's future upgrades, thereby enhancing the industry's value position in the home industry chain, creating a mute champion in the industry worldwide.
Silent survey shows: 95.12% of users need silent door locks
Noise has become recognized by modern people and is one of the main reasons that directly affects life. The noise of life is irritating, lack of sleep, affecting hearing, reducing work efficiency, and ultimately reducing people's quality of life.
In response to people's influence on the impact of noise on life and the relationship between noise and door lock hardware, from June 1st to June 10th, Sina Home jointly launched the famous door mute door lock to launch the "喧嚣世界为爱智é™" survey. "activity. There were 51,687 person-times of netizens, of which 11,009 were involved, and 7486 provided the complete answer. According to the survey results, 80.49% of netizens were troubled by noise, and 93.02% of netizens said that the source of noise has a lot to do with the quality of home improvement hardware. 95.12% of netizens said that the door locks used today are very noisy, and it is very necessary to use silent door locks to help reduce noise.
The results show that most users believe that the door lock switch is noisy and the hardware function design is not humanized, which directly reduces people's quality of life. It is foreseeable that in the future renovation process, the choice of silent door locks and hardware products will become a trend.
Authoritative test results show that the mute door lock closes the door noise only 40.6 decibels
According to the test report provided by the China Saibao Laboratory of the Ministry of Industry and Information Technology, the closing noise of the ordinary door lock reached 84.4 decibels. The detection data of the door mute door lock showed that the door closing noise was only 40.6 decibels.
According to the test data of the Silent Laboratory, the sudden detour is closed, and the noise decibel value can reach 110 decibels. After the mute door lock is matched with the mute bumper, it can buffer the sudden closing of the door to bring the door and the door frame to crash.
Comprehensive GB50118-2010 "Code for Design of Sound insulation for civil buildings" and related standards, for the general population, 35 to 50 decibels are suitable for "sleep" and "rest". According to some data, when the sudden noise reaches 60 decibels, 70% of people can wake up from their sleep. However, the peak noise of ordinary door locks on the market is above 70 decibels, which is far from the demand for humanization. . This shows that the huge market demand for silent door locks and hardware products will undoubtedly occupy a larger market share in the future.
Successful practice of strategic positioning of silent door locks
As the pioneer and explorer of the silent door lock category, Mingmen proposed the concept of silent door lock as early as 2006. In 2009, it started research and development. After thousands of tests and tests, the first generation of silent door locks at the end of 2012. Born. However, the source of noise is not only the door lock, but also the impact of the door and the door frame. In order to achieve a more ideal mute effect, the famous door also developed a mute bumper and a mute hinge, and together with the mute door lock constitute a mute door lock system.
In 2013, Mingmen launched the second generation of silent door locks (magnetism). In this year, the famous door officially announced the strategic positioning of “silent door locksâ€, and made strategic allocations in research and development, manufacturing, marketing and service. In 2014, the third generation of silent door locks was launched; in 2016, the fourth generation of silent systems was launched. So far, Mingmen has applied for 39 patents for mute inventions, and has been approved for 11 items. It has entered the European and American application stage, and the door lock mute technology is a global leader. In addition, Mingmen established the only static in the industry.
The sound laboratory is currently applying for CNAS national laboratory certification.
The strategic focus of the door for the silent door lock category is fruitful. During 2013-2015, the sales of silent door locks and hardware products increased geometrically. In 2015, with the economic downturn and the overall decline of the industry, the sales growth of the mute category pushed the door to still achieve double-digit overall growth, which is expected to increase by more than 30% this year.
Silent white paper will push the industry into a silent era
According to the content of the Chinese door lock and home hardware mute white paper released by the famous door mute door lock, the white paper is not only a study of the industry consumption trend, but also a judgment on the direction of the industry development, and is also an upgrade of the industry category and technology. Important reference. As the first white paper in the industry, "China's door lock and home hardware mute white paper" will have a major impact on the various players in the industry ecology.
In the mute white paper, the famous door mute door lock will share the mute standard, product planning, technical ideas and other enterprises with the industry, and will also quickly promote the industry's category and technology upgrade, which has important reference value and practical significance for promoting the rapid development of the industry. It will help the industry to clarify the trend of consumption upgrades, pay attention to the humanities and other human needs of users, and promote the establishment of industry mute standards.
It is believed that with the introduction of the mute white paper, the market for door locks and home hardware mute products will be more standardized, and the shoddy products will be eliminated by the market. The real mute good products will usher in a broad space for display. Consumers have the guidance of scientific authority, and when they purchase silent products, they are more targeted and less detours, and effectively improve the quality of life of each family.
Editor in charge: Liu Changqi
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