It is understood that there are two pricing methods most commonly used in the cabinet industry. One is based on extended meters and the other is based on unit prices. Which is more scientific in the end?
Recently, some leading domestic cabinet companies have put forward ten major proposals on cabinet consumption, which have aroused widespread concern among consumers and the industry. Among other things, the idea of ​​“buying cabinets instead of buying length but buying effective volume†has once again led to discussions in the cabinet industry about pricing methods and cost-effectiveness.
Market: There are two types of cabinet pricing
It is understood that there are two pricing methods most commonly used in the cabinet industry. One is based on the extended meter price (hereinafter referred to as the extended rice price), which is calculated based on the length of the cabinet cabinet, such as the quotation of 1200 yuan/extension meter.
When calculating the cost of cabinets, the specifics are as follows: the unit of extended rice price × the length of the cabinet, and the cabinets and hanging cabinets are separately priced. Generally, this kind of rice price includes the door panels, cabinets, and basic hardware. Customers increase their drawers and baskets according to their personal needs and increase their prices according to actual needs. In addition, because the countertops have more collocation options, Yanmi's offer does not include countertops. Another pricing method is based on unit cabinet pricing. This pricing method is based on the calculation of cabinets, doors, and hardware as a whole. Each style is a basic unit and can be regarded as fixed pricing. When calculating the cost, the unit cabinets that make up the whole set of cabinets are priced separately, and then the total price is added. Specifically: the unit price of a floor counter × number of units per floor × number.
It is understood that the current cabinet industry also uses the above two pricing methods, because the proportion of domestic cabinet products in the market is much larger than foreign products, so the most used pricing method is still the first one, that is, according to the extended meter valuation. However, in the recent discussions on pricing methods in the cabinet industry, it was suggested that this approach will have many shortcomings. The reporter interviewed some of the cabinet makers in Harbin.
Industry: pricing does not mean cost
Relevant industry sources told reporters that, in light of this sales practice of deferring meters, although apparently simplifying the sales behavior of cabinet makers, in practice, they have to be subject to various restrictions, such as the non-standard design of houses. The phenomenon of households being single is quite common in the country, and the result not only increases the complexity of consumers' purchases, but also the manufacturer must place orders according to different house specifications and sizes. As a domestic manufacturer, it is difficult to use the “one-size-fits-all†approach to the internationally-adopted unit cabinets to mass-produce them. However, it has to be subject to non-standard house specifications. In this sense, the “extended retail orders†are prolonged in a short way. It will not be changed in time.
Some people in the industry believe that consumers in the market are now accustomed to denominating in accordance with the extended price, but due to the constant influx of foreign brand cabinets in recent years, the number of commonly used unit cabinets in the world has gradually been accepted by consumers. But no matter what kind of pricing method will be used by unscrupulous manufacturers. Extended meter metering is only a unit of length. It cannot show the specific functional differences of cabinets. It does not reflect the difference in cabinet materials, fittings and interiors. It cannot define the actual volume difference of cabinet cabinets; similarly, the unit cabinet price will also be There are loopholes that are not easy to detect. Therefore, there is no inevitable connection between the cabinet pricing method and the product's price/performance ratio. Regarding the question of which of the two pricing methods is more scientific and more explicit, some people in the industry have stated that whether it is adopting an extended meter type pricing method or a unit cabinet type pricing method, it is actually only a matter of form. When consumers purchase, , You can listen to two different pricing methods for the same type of product, and then make a decision by weighing the actual cost of the cabinets used.
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