Window screens and screen doors are important and easily overlooked parts of people's home lives. Due to the strong seasonality of use, people often think of their existence only in the summer.
Recently, the author unannouncedly visited the screen windows and screen door market in Shanghai and experienced consumer purchase troubles.
The product is big and small and the customer has fewer choices
In a large-scale home building materials store, the author found a sales area for doors and windows. However, walking around the exhibition area, it was found that all the shops displayed were steel-plastic doors and windows, and there were no traces of screen doors and windows.
The author randomly walked into a store and asked if there was a sneaker salesman indicating that there was a sash, and pointed at a small "prop" that was placed against the wall in the corner of the store. It is a miniature window frame about 40 centimeters high and 30 centimeters wide. There are two miniature screen doors on both sides. The author tried to push and pull the screen door. Due to the small size and the fact that it was not fixed to the wall, the screen door gave a feeling of insecurity and the push and pull was not smooth. When I asked if there was a sample of the actual size, the clerk took out the "roll" look from the corner and pulled it out to a normal window-sized yarn. The clerk demonstrated while explaining that this style of screen could be removed and cleaned.
With this experience, the author soon discovered that almost all stores in the original exhibition area sell screens and screen doors, but the samples are all miniature and are all “hidden†in the corner.
A clerk pointed out the reason: “We are all manufacturers of steel doors and windows, we do not do screens, screen doors. The screens, screen door manufacturers just put their samples on display here, here is not their The franchise stores, so the samples are all small and basically do not take up the place of the store."
For the highly experienceable products such as screens and screens, consumers want to be able to experience the true installation effect and use effect of the products before buying. They only provide consumers with a “mini sample†and obviously cannot Customer Satisfaction.
In addition to the lack of adequate sample display, the author found that the screens and screen doors are also very few. A clerk told the author: “The screens and screen doors are rarely styled and the frames are similar, either flat or push-pull. Some of the yarns are foldable and some are not foldable. There is no other style.â€
Not only are the styles small, but strangely, each store sells almost exactly the same thing. A store clerk pulled the writer quietly and said, "You don't look at the sign. Actually, we are all goods coming from one place. They are exactly the same thing. You just have to see who gives you the cheapest price on the line. I'll give it to you. This is the reserve price, but don't tell other stores to avoid injury. If you want, call me back."
Although the price difference is obvious, the quality is difficult to distinguish
Although the screens and screen doors are similar in style, the difference in price is very large. In terms of screen door alone, after visiting several home building materials stores and supermarkets, the author found that the cheapest screen door quotation was 135 yuan per square meter, and the merchants hinted that they could offer more points. However, expensive screen doors are not rare, with 640 yuan, 880 yuan per square meter, and even thousands of yuan of products can be seen in the market. In some roadside or residential small building materials stores, it is entirely possible to buy screen doors of about 100 yuan per square meter.
In general, huge differences in product prices will be reflected in the brand, product quality and after-sales service. In one storefront of a store, there are two screen doors that look very similar, one is 170 yuan per square meter, and one is 240 yuan. When the author asked about the difference, the clerk said that this was due to brand differences.
When the author asked, "The price difference is not because of different materials," the clerk said something interesting: "In fact, the thickness of aluminum alloys is almost the same, the quality of yarn is similar, but the brand is not the same. This is a clothes and a Reason: A T-shirt, the big brand is definitely expensive, the small brand is definitely cheap, you say how much quality can be poor?"
In another store's store, when the author asked why some screen doors had to be five or six hundred yuan per square meter, and some were only a hundred yuan, the clerk said: "That's because the store is different. In places where the store's expenses are high, the price will certainly be high. We also have stores in high-end stores, where the price is much higher than ours. In fact, the product quality is the same."
Fees opaque extra spending frequency appears
The author stated to a number of stores that he only had to install screens in the windows of the kitchen. The answer was the same for all merchants: screens were less than one square meter and were calculated in one square meter. This has become a rule.
In addition to the area calculation method to be discussed, consumers are also quite opinionated about the additional costs in the installation process.
Ms. Xu had just recently purchased and installed a new screen door, but her two extra expenses made her feel uncomfortable. Ms. Xu told the author that when purchasing the screen door, all the items were already negotiated with the merchant. The merchant repeatedly stated that there was no other fee. However, when Ms. Xu filled out the order, the merchant did not discuss it with Ms. Xu. But on the order, he wrote "Additional freight 100 yuan." This made Ms. Xu very dissatisfied. Ms. Xu communicated with the person in charge of the factory telephone and hoped to cancel the freight. However, the merchant insisted that "When the customer orders less than 500 yuan, the customer must bear the freight." After repeated consultations, the merchant finally agreed to reduce the freight to 50 yuan. Although shipping costs have been reduced by half, people still feel very uncomfortable.
However, there are more than unpleasant things. On the day when the installation staff came to install the screen door, Ms. Xu received a phone call from the other party and told Ms. Xu to buy another reinforcement bar. The one-meter reinforcement bar was 40 yuan. According to Ms. Xu’s case, she needed to buy 2 meters. . When Ms. Xu stated that she did not want to buy, the installer repeatedly emphasized that if the reinforcement bar is not installed, the service life of the screen door will be affected. Ms. Xu eventually compromised. Today, looking at the reinforcement bars on the door frame, Ms. Xu always feels cheeky.
The lack of good and bad needs to polish the eye
It is understood that because screen doors and screen windows are accessories for building doors and windows, their functionality is relatively single, and they cannot be seen alone in construction projects. Therefore, they are often not valued by people and are easily overlooked in terms of product quality and market regulations. .
As the screens and screen door manufacturers on the market are mixed, the price and quality of the products vary greatly, and the industry lacks the guidance and specifications of relevant standards. Therefore, consumers need to polish their eyes when purchasing screens and screen doors. Your own ability to identify, master some of the selection techniques.
Experts recommend "Three Looks"
Look at the gauze.
The quality of screens is, first and foremost, gauze. Yarn has domestic and imported points. Most of the imported fiber material; domestic glass fiber, there are some plastic material.
Imported high-quality fiber screens can be tens of thousands of push-pull friction without distortion; domestic glass fiber generally only withstand a few thousand times; and plastic screens because of the material relationship, easy thermal expansion and contraction, the possibility of deformation.
When purchasing gauze, pay attention to two points: First, look at the net hole is uniform, the thickness of the yarn is uniform; second is to touch, good quality gauze feel quite scraping, like iron burned in general, generally The fiberglass screens are soft.
Second see the border material.
High-quality screen frame more choice of spray or electrophoresis of aluminum alloy profiles, a variety of colors.
The border is good or bad, is to see its thickness, high-quality thickness of the border profile should be more than 1 mm, thickness less than 1 mm, after using five or six months is easy to deform, affect the normal open.
Three to see accessories.
Accessories that directly affect the use of screens and doors include bearings and springs. At present, the low-priced screen doors and windows on the market are all made in China. Most domestically-made bearings are open-type. Once they enter the dust, the operation will be unsmooth. After an ordinary spring is used for a period of time, the elastic force of the spring will decrease, and the gauze will not rewind into the yarn box. It is recommended to purchase a fully enclosed silent bearing and special spring.
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