Wenzhou shoes most promising to create an international brand (Figure)

“Wenzhou shoe leather industry has obvious advantages in marketing, fund management, and industrial chain. Wenzhou footwear brands are numerous and influential.” At the award ceremony of the “China Shoes Capital Women's Shoes Brand” held on September 26, The attending guests all believed that Wenzhou was the most promising place to produce international brands for the footwear industry.

In order to promote the transformation and upgrading of Wenzhou shoe and clothing industry, innovation and development, bigger and stronger, focused on the display of Wenzhou women's shoe brand results and corporate brand image, in June this year, Wenzhou City Leather Association, Wenzhou City Clothing Association, Wenzhou Commercial Daily Co-organized the "China Shoes Leading Women's Shoes Brand" selection activity. After industry recommendation, self-recommendation, online publicity, online voting, and expert review group voting, and other rigorous evaluation procedures, Jindi and Juyi were awarded the “China Footwear’s Leading Women's Shoes Brand Special Contribution Award”. 23 brands, including Mingdian, Mingdian, and Huangmei, were named "China Shoes's leading women's shoes brand."

The award ceremony of the day was held at the Shangri-La Hotel. Li Zuyan, Deputy Director of Wenzhou Economic and Trade Commission, Wang Xinqi, Vice Chairman of Wenzhou General Chamber of Commerce, Jin Kesheng, Editor-in-Chief of Wenzhou Commercial Daily, Vice Chairman of China Leather Association, Executive Vice President and Secretary General of Wenzhou Shoe Association, Xie Yufang, Wenzhou City Shoes The Chairman of the Association of Women's Footwear Association Huang Xiu-man and other guests honored the winners.

According to Xie Yufang, although Chengdu is the "capital of women's shoes in China," Wenzhou's women's shoes are now in front of Chengdu women's shoes, and they exceed Chengdu's women's shoes in terms of company size, production technology and brand awareness. In 2009, the annual output value of Wenzhou footwear reached 70 billion yuan. Among them, the annual output value of more than 300 women's shoes enterprises is about 26 billion yuan, and Wenzhou women's shoes and Wenzhou men's shoes are showing a trend of "going in parallel."

In the awarding ceremony of the day, Wenzhou Business Daily Chief Editor Jin Kesheng stated that the “China Shoes Leading Women's Shoes Brand” selection activity is a joint call for the implementation of the municipal party committee and the municipal government in the Wenzhou shoe industry and the press industry to promote the transformation and upgrading of Wenzhou's industries. The event is also an important event for the Wenzhou footwear brand to become bigger and stronger. As the “Chinese shoes capital”, Wenzhou shoe industry’s output and brand have great influence in the country and even the whole world. Especially in recent years, the rise of Wenzhou women's shoes against the market shows that the advantages of Wenzhou shoes in marketing, capital, management and industrial chain are very obvious. Jin Kesheng believes that the power of the brand is great. For example, he said that the number of famous brands in the world only accounts for 3% of the total number of global brands, but the market share accounts for 40% of the world's total, and sales volume exceeds 50%. Therefore, “being a brand has become an important choice for Wenzhou companies at this stage because the brand will bring in excess profits and the brand will bring incomparable tremendous integration power”.

Vice President of the General Chamber of Commerce Wang Xinji commented at the award ceremony that the "China's shoes are leading women's shoes brand" selection activity is a great incentive for Wenzhou's women's shoes companies to lead the brand, which is a brand-name for the company. Everything that is beneficial to the development of the industry. Wang Xinxuan said that while Wenzhou enterprises are producing and manufacturing products that the ordinary people like, they must also actively build brands and make them stronger.

“Wenzhou is the most promising place to produce international brands.” Li Zuyan, deputy director of the Municipal Economic and Trade Commission, believes that as the “Chinese shoes capital”, the degree of concentration and the industrial chain of the Wenzhou footwear industry are very advantageous in the Chinese footwear industry. Wenzhou's men's shoes have already set an example. Several large Wenzhou footwear brands such as Kangnai and Aokang have a high reputation in China. Although a group of Wenzhou footwear brands are still not international brands, they are Some aspects have gained international recognition. Li Zuyan encouraged the award-winning Wenzhou women's shoes enterprises to base themselves on the domestic market, to make the brand bigger and stronger and to be known. He believes that the award-winning 25 Wenzhou women's shoes companies are very hopeful to create a well-known Chinese brand. "We hope Wenzhou women's shoes will also have domestic well-known brands and even international brands."

Author: Asi ( "26417,21017,37329,32,37049,38671,38671,32,26417,24198,33635,32,29579,22914,24847,32,26361,23143,25991") is Zhu Jin Zou started falling Zhuqing Rong Wang Ruyi Cao Yuwen