The Pearl River Delta and the Yangtze River Delta have always been the two camps of China's furniture manufacturing industry. They have also made the Shanghai Furniture Fair and the Guangzhou Furniture Fair fight against each other for many years. Just when everyone speculated on how this year's furniture exhibition will be staged, the Guangzhou-Shenzhen-Shenzhen Furniture Exhibition held in mid-March broke two news: First, Dongguan Famous Furniture Exhibition “Marriage†Shanghai International Furniture Exhibition; From September next year, Guangzhou Furniture Fair will move to Shanghai in the fall and compete with Shanghai's original China International Furniture Fair. In this regard, industry insiders expect that the strong alliance will make the furniture industry usher in the "Matthew effect." Event double exhibition marriage industry or glory pattern on March 17th, at the 31st Dongguan Famous Furniture Exhibition, Shanghai Bohua International Exhibition Director Wang Mingliang and Guangdong Modern Exhibition Management Co., Ltd. Chairman Yin Chengzhi announced that Dongguan International Furniture Exhibition The two major furniture exhibition platforms of China International Furniture Fair will cooperate. The two parties will take the purpose of “sharing resources and building a global furniture exhibition cross-regional cooperation platformâ€. In the future, they will be in their respective advertisements, media, official websites and press conferences. Join the promotion content of the other party's exhibition to promote the other's exhibition. In addition, the two sides will also formulate new promotion and promotion programs based on the characteristics of the two exhibitions and long-term development ideas, and inject new vitality into the two exhibitions. Then on March 18th, at the 33rd China (Guangzhou) International Furniture Fair, Wang Zhiping, chairman of the two major organizers of the China Foreign Trade Center, and Wang Ke, president of the Guangdong Furniture Association, announced that they will be 9 per year from 2015. The Guangzhou Furniture Fair held in Guangzhou in the month was moved to the Shanghai Hongqiao China Expo Convention and Exhibition Complex with an area of ​​1.36 million square meters. That is to say, in March, the China (Guangzhou) International Furniture Fair will be held in Guangzhou every year. The China (Shanghai) International Furniture Fair will be held in Shanghai every September, forming a “two-city exhibition pattern of “South-North echoes, Chunhua Qiushiâ€, and the plan is in March. On the 10th, it was approved by the relevant departments of Shanghai. In this regard, the industry pointed out that from the off-site alliance to the same field, the domestic furniture exhibition industry puts down the competition stereotypes and breaks the regional monopoly, which will present a common prosperity pattern. The aim of marriage is to share overseas buyers. Jiuzheng Building Materials Network learned that as early as 2008, it shared and competed with overseas buyers for the “China International Furniture Fair†held in Shanghai, which was originally held in August each year in China ( Guangzhou) Autumn International Furniture Fair and Dongguan Famous Furniture Autumn Exhibition were held in September. This time, from the competition from different places to the alliance between different places and the food in different places, what are the considerations of the two major furniture exhibitions in Guangdong? The industry generally believes that Guangdong Lecong, Houjie, Zhongshan and Shenzhen have the solid foundation of the furniture manufacturing industry and the first-line brands. The camp, and Shanghai, as China's most economically developed international city, has the resources advantage of many overseas professional furniture buyers that are difficult to reach in other cities. According to the data, in the 31st Guangzhou Furniture Fair in March 2013, the number of overseas professional visitors was 29,691. The 29th Dongguan Famous Furniture Fair held in March 2013, the number of overseas buyers was 11,052, and 2013 At the Shanghai China International Furniture Fair in September, the number of overseas professional visitors was conservative, with 22,592. Wang Mingliang, chairman of Shanghai Bohua International Exhibition, one of the organizers of China International Furniture Fair, said frankly: "I have been doing exhibitions for 36 years. At first I was not optimistic about Houjie for exhibitions because the transportation and facilities here are not perfect. After visiting the famous home Expo Park in Hall 9, Wang Mingliang changed his previous impression. "Dongguan Houjie has developed its manufacturing industry and its domestic sales are very good. I hope that Shanghai's international furniture exhibition can rely on Dongguan's domestic sales." Resources, I also hope to help us to promote the promotion through the good platform of the famous furniture exhibition.†Of course, for the Dongguan Famous Furniture Fair, Shanghai International Furniture Fair has rich overseas resources and overseas buyers as much as an “enthusiasmâ€. Fruit." Yin Chengzhi believes that the exhibition has important functions for enterprises at different stages of development. For furniture companies, it is the most economical way to trade and negotiate with global professional buyers on a platform and four days. Wang Zhiping, chairman of the China Foreign Trade Center, said in an interview with reporters: "The marketization trend of the domestic furniture exhibition industry is irreversible. As the main body of the furniture industry market competition, we are willing to optimize the Chinese furniture exhibition layout. Efforts have been made, and we also oppose industry monopoly and regional blockade. We are willing to compete with domestic and foreign counterparts on the same stage and compete freely, so that enterprises have more choices and get more benefits.†Wang Ke, president of Guangdong Furniture Association, said: “To create a more level playing field for Guangdong furniture enterprises and create more value for furniture companies is an important goal of the autumn exhibition shifting.†The road to influence the furniture industry or to design innovation is known as “Asian Home Trading Center, China Furniture†More than 50% of the exhibitors at the Guangzhou Furniture Fair are the local furniture companies in Guangdong. In the future, Guangzhou Furniture Fair will be moved to Shanghai in the autumn, will it change the geographical and famous name, will it affect the international status of Guangzhou Furniture Fair? Does the exhibition in other places increase the participation cost of local furniture enterprises? Wang Zhiping denies this and said that the specific details will be implemented one after another. release. Zhou Shanlin, executive vice president of the Federal Household Group, who has participated in the Guangzhou Furniture Fair for more than ten consecutive years, said that in March in Guangzhou, in September in Shanghai, the advantages of the two prime time furniture trade resources will be maximized every year, and the international brand for furniture enterprises will be launched. And to expand customer resources are extremely helpful. Liang Haichao, general manager of Guangdong Mingao Furniture, said that more and more Guangdong furniture companies are actively making original furniture designs and are actively developing new technologies for furniture manufacturing. Guangzhou Furniture Fair is held in Shanghai to allow more overseas buyers. Feel the strength and charm of original furniture in Guangdong, which helps to change the traditional impression that “Chinese furniture has no designâ€.
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