In the eyes of ordinary people, the security room seems to have no connection with high-end furniture. However, in the context of the general downturn in the property market in 2012, the 90,000 sets of affordable housing that will be delivered in Beijing during the year have been used as a fragrance for many high-end home furnishing brands. For example, Baiqiang Furniture has launched a configuration plan of 10,000 yuan. Red Star Macalline customized 500 million yuan of supporting products, lowered the respect of the car, opened up a service war for security housing business opportunities.
The top 100 million yuan allocation of affordable housing furniture in the eyes of ordinary people, high-end products, high prices. However, at the top 100 super group buying conference held on April 29, it is only necessary to use 10,000 yuan to configure a set of 80 square meters of two rooms and one hall.
This is a special policy for the top 100 furniture to target users of affordable housing. In fact, as early as March 10th, Baiqiang Furniture opened a “protection room furniture zone†on the second floor of the Top 100 International Home in Dazhong Temple, which has dozens of model rooms and nearly 1,000 pieces. Panel products, the top 100 Oufulai, the top 100 cloakrooms, the top 100 glare and other series have become the supporting products of the security room.
It is understood that in the protected area of ​​the top 100 furniture, all furniture is clearly priced, the price is 10%-30% lower than the original price. Relevant persons in the Top 100 stressed that the price drop is due to the design principle of “small but clever, few and fine†for special furniture. It is specially made for small-sized houses, but the furniture products and the top-selling plate furniture used by the top 100 are the same production line. There is no difference in quality.
In addition to multi-functional furniture to meet a variety of needs, Chen Xiaotai, general manager of Baiqiang Furniture, said in an interview with the media that the space for the housing is small and the amount of furniture is slightly larger, and the air may exceed the standard. To this end, the Top 100 attaches great importance to the quality of materials for the supply of furniture in the housing, using the Japanese F4 star environmental standards, far above the national standards.
Red Star's customized 500 million yuan products are positioned in the middle and high-end top 100 furniture to set up a special area for the protection of housing and introduce a million yuan configuration plan, and positioned in the high-end home stores, also thrown an olive branch to the security room users. On April 22nd, Hongxing Meikailong will display special furniture for the protection of 5 furniture brands in the furniture room configuration area of ​​the Chaoyang Road shopping mall. The purchase amount will reach 500 million yuan.
It is reported that the Red Star Macalline this custom purchase large single is the top 100, Yifeng, Ai Ruisi, strong and non-Beijing famous five furniture brands. These products will be smaller than the products sold on the market, the material requirements are slightly wider, but in line with national standards, the price is 30%-35% cheaper than the market price. What is more interesting is that Red Star Macalline has customized 500 million yuan of affordable housing furniture, but adopts a “flat-in and flat-out†approach to zero-profit sales. For the top 1000 consumers, it will also provide a total furniture price of 5%. -10% extra subsidy.
According to Wang Wei, the general manager of Hongxing Meikailong Jinghu & Southwest Region, the complete set of strong, environmentally friendly, and diverse functions, the fashion economy is the basic requirement of its customized affordable housing furniture. All customized products are designed by Red Star Macalline to fully design the protection of the housing type to the enterprise, and the enterprise will be transformed on the basis of mature products. “Because of the customary buyout method, the design cost is fully digested, the production cost is greatly reduced, and the affordable housing users can afford it,†said Wang Wei.
According to the data of the housing estates, the number of affordable housing units to be delivered by Beijing will reach 90,000 sets by the end of 2012. If the furniture is allocated 20,000 yuan per house, it will drive 1.8 billion yuan of furniture consumption, plus small units. In a potential market like demand, the business opportunities brought by affordable housing are self-evident. Whether it is a manufacturer or a store, they want to take a slice of it, and even many brands and stores that have always shown their high-end attitudes have begun to take the people-friendly route.
“The market increase brought by the social housing is very large. After many investigations, Red Star Macalline has launched custom furniture for the protection room.†Wang Wei said that this does not conflict with the positioning of Red Star’s high-end home stores. The brand is willing to serve the market, which is a measure to add points to the brand. The top 100 furniture that has already targeted the affordable housing market began to prepare for it last year. Chen Xiaotai revealed, "We have opened up a professional and efficient production line for the protection of housing, in order to reduce costs and make more people affordable."
According to Liu Chen, secretary-general of the Beijing Branch of the Beijing Market Association, many high-end brands have entered the affordable housing market. They can use capital leverage and market information to optimize the industrial chain and guide enterprises to pay more attention to market information, so as to find new models and help to get rid of Channel dependence.
The top 100 million yuan allocation of affordable housing furniture in the eyes of ordinary people, high-end products, high prices. However, at the top 100 super group buying conference held on April 29, it is only necessary to use 10,000 yuan to configure a set of 80 square meters of two rooms and one hall.
This is a special policy for the top 100 furniture to target users of affordable housing. In fact, as early as March 10th, Baiqiang Furniture opened a “protection room furniture zone†on the second floor of the Top 100 International Home in Dazhong Temple, which has dozens of model rooms and nearly 1,000 pieces. Panel products, the top 100 Oufulai, the top 100 cloakrooms, the top 100 glare and other series have become the supporting products of the security room.
It is understood that in the protected area of ​​the top 100 furniture, all furniture is clearly priced, the price is 10%-30% lower than the original price. Relevant persons in the Top 100 stressed that the price drop is due to the design principle of “small but clever, few and fine†for special furniture. It is specially made for small-sized houses, but the furniture products and the top-selling plate furniture used by the top 100 are the same production line. There is no difference in quality.
In addition to multi-functional furniture to meet a variety of needs, Chen Xiaotai, general manager of Baiqiang Furniture, said in an interview with the media that the space for the housing is small and the amount of furniture is slightly larger, and the air may exceed the standard. To this end, the Top 100 attaches great importance to the quality of materials for the supply of furniture in the housing, using the Japanese F4 star environmental standards, far above the national standards.
Red Star's customized 500 million yuan products are positioned in the middle and high-end top 100 furniture to set up a special area for the protection of housing and introduce a million yuan configuration plan, and positioned in the high-end home stores, also thrown an olive branch to the security room users. On April 22nd, Hongxing Meikailong will display special furniture for the protection of 5 furniture brands in the furniture room configuration area of ​​the Chaoyang Road shopping mall. The purchase amount will reach 500 million yuan.
It is reported that the Red Star Macalline this custom purchase large single is the top 100, Yifeng, Ai Ruisi, strong and non-Beijing famous five furniture brands. These products will be smaller than the products sold on the market, the material requirements are slightly wider, but in line with national standards, the price is 30%-35% cheaper than the market price. What is more interesting is that Red Star Macalline has customized 500 million yuan of affordable housing furniture, but adopts a “flat-in and flat-out†approach to zero-profit sales. For the top 1000 consumers, it will also provide a total furniture price of 5%. -10% extra subsidy.
According to Wang Wei, the general manager of Hongxing Meikailong Jinghu & Southwest Region, the complete set of strong, environmentally friendly, and diverse functions, the fashion economy is the basic requirement of its customized affordable housing furniture. All customized products are designed by Red Star Macalline to fully design the protection of the housing type to the enterprise, and the enterprise will be transformed on the basis of mature products. “Because of the customary buyout method, the design cost is fully digested, the production cost is greatly reduced, and the affordable housing users can afford it,†said Wang Wei.
According to the data of the housing estates, the number of affordable housing units to be delivered by Beijing will reach 90,000 sets by the end of 2012. If the furniture is allocated 20,000 yuan per house, it will drive 1.8 billion yuan of furniture consumption, plus small units. In a potential market like demand, the business opportunities brought by affordable housing are self-evident. Whether it is a manufacturer or a store, they want to take a slice of it, and even many brands and stores that have always shown their high-end attitudes have begun to take the people-friendly route.
“The market increase brought by the social housing is very large. After many investigations, Red Star Macalline has launched custom furniture for the protection room.†Wang Wei said that this does not conflict with the positioning of Red Star’s high-end home stores. The brand is willing to serve the market, which is a measure to add points to the brand. The top 100 furniture that has already targeted the affordable housing market began to prepare for it last year. Chen Xiaotai revealed, "We have opened up a professional and efficient production line for the protection of housing, in order to reduce costs and make more people affordable."
According to Liu Chen, secretary-general of the Beijing Branch of the Beijing Market Association, many high-end brands have entered the affordable housing market. They can use capital leverage and market information to optimize the industrial chain and guide enterprises to pay more attention to market information, so as to find new models and help to get rid of Channel dependence.
Hdpe rod is a highly crystalline and non-polarity thermoplastic resin,it has good chemical stability such as low water absorption,low water permeability,tensile resistance,non-toxic and harmless,can resist the erosion of most acids,alkalis,organic solutions and hot water.
Description:
|
Product |
Diameter(mm) |
Length(mm) |
Color |
Density(g/cm³) |
|
15-200 |
2000 |
white/black |
0.96 |
|
|
210-400 |
1000 |
white/black |
0.96 |
Hdpe Rod,Hdpe 500 Rod,Hdpe Plastic Rod,Hdpe Polyethylene Rod
Shenzhen Anheda Plastic Products Co.,Ltd , https://www.ahdplastic.com