Bathroom hardware supplier needs to subdivide consumer groups

The promotion tide of gold nine silver ten has already faded away, although many bathroom hardware business puts all kinds of preferential policies, but has little effect. On the one hand, consumers feel tired of these stereotyped promotions. On the other hand, with the rise of the bathroom hardware e-commerce, the offline market has been brought offline, and the bathroom hardware business has been “comfortable”. The feeling, so the bathroom hardware business promotion personalized to attract consumers eye.

Bathroom hardware promotion needs new ideas

Since November, this year's “Jin 9 Silver 10” bathroom hardware market has also achieved a record. The overall sales of sanitary hardware companies are not as satisfying as they think. With the advent of the "Double 11" shopping carnival, many well-known bathroom hardware brands are also making efforts to e-commerce, in an attempt to seize more and more market sales space. At the same time, there are also a series of preferential promotions launched online. However, industry analysts pointed out that if the bathroom hardware companies want to use the double eleven to a charge is probably empty joy.

As we all know, the current consumer immunity to various promotional activities is getting higher and higher, and even the promotion of daily necessities is difficult to arouse consumer interest, let alone bathroom hardware products. Moreover, there are not many groups in the current consumers who have the need for bathroom hardware purchase. If the bathroom hardware companies can not be innovative, it is difficult to win in the promotion game. For example, Double 11 has no attraction for the middle-aged and elderly people. It is a festival for young people. The proportion of young consumers who care about the price of sanitary hardware products is insignificant. Under such contradictions, the promotion of bathroom hardware companies must reconcile the contradiction between the two to gain business opportunities.

Bathroom hardware supplier needs to subdivide consumer groups

In general, "Double 11" is a festival for young people. Young people prefer online shopping. Therefore, young people will devote more enthusiasm to this carnival. Bathroom hardware companies must understand how to use electricity providers to attract young consumers. Specifically, young consumers are basically attracted by the appearance of the goods before they buy the goods, and then they are the price and quality. Therefore, the product image of the bathroom hardware company in the online mall must be beautiful, there is a pleasing sensation.

In addition, although young consumers do not put the price of the product at the top of the list, young consumers have more experience in online shopping and are basically online and online. Therefore, bathroom hardware companies must give young consumers the image of integrity and ensure the unity of prices online and offline. Of course, prices must be moderate. Too high or too low can cause doubts for young consumers. In short, sanitary hardware companies in the "double 11" in the face of young consumers follow the price war is difficult to capture their hearts and minds, only fitting the shopping habits of young consumers can get their recognition, in the promotion of war Win in victory.