With the continuous development of the coatings industry, more and more people are beginning to pay attention to this large piece of cake. The intensity of competition between brands has also begun to heat up. Every paint company wants to stand firm in the competition of paint brands. Compared with large enterprises, small businesses are disadvantages and advantages.

Small businesses are more likely to survive under uncertainty

There is a saying in China that barefoot is not afraid to wear shoes. Market investment in many uncertain situations also makes it easier for small paint companies to survive. At the same time, when competing with large enterprises, large enterprises tend to ignore some new opportunities, because these opportunities will have a greater impact on the core of the enterprise.

These opportunities are low for small businesses at the core. At the same time, there is a high possibility of profiting from the market. These small markets give small enterprises more opportunities, while allowing small enterprises to avoid direct confrontation between large enterprises, and also enable small enterprises to better improve products in such small markets. .

Small businesses will get higher profits at lower cost

The DNA of small businesses is mostly different. What are the shortcomings of small businesses? Resources and funds, but it also makes them more intelligent on issues. In the United States, more than half of small businesses are born at home. Large enterprises are not bad, and hundreds of thousands of dollars are just a change in numbers. Coatings small companies with these details will get higher profits at lower cost.

Small businesses are closer to customers and better understand what customers want

The innovation cost of Daxin Enterprise is high, so it is difficult to make changes, but small paint companies are different. Small enterprises must innovate if they want to develop. In the United States, the number of patents for small businesses is more than ten times that of large companies. At the same time, small businesses are closer to customers, and they understand what customers think, and big companies generally think what their customers need.

Small businesses can react more quickly to the market

It's obvious that a large enterprise needs a lot of time to change, from idea to final action. It takes a long process, and the process needs time. The paint small business does not have this. This is because a large number of market innovations and destroyers come from small businesses, because this flexibility also allows small businesses to continue to try on products. And so many large enterprises have also simulated the advantages of small enterprises, the development of small business-style incubators from their own structure, the market can respond more quickly.

In short, in a highly competitive market, small-scale paint companies can only develop a unique competitive advantage, from small to large growth, from backward to catching up, can develop longer and better.

Concerned about surprises

Label: Small coating companies are more likely to survive under uncertainty

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