Shoe companies raise prices to resolve rising costs crisis

With rising raw materials and labor costs, shoemakers have to begin to consider price increases. Recently, at the 108th Canton Fair, known as the "export barometer," the reporter found that many export companies have resolved renminbi appreciation and rising costs by increasing quotations, replacing new materials, and increasing new products. The dual pressure.

Some experts once analyzed the status quo of export of footwear products. Currently, enterprises with single products and lack of bargaining power will be gradually eliminated, and “products with unique design and more individuality can be favored by more customers. The person in charge of a foreign shoe company in Quanzhou told reporters.

"Compared with the substantial price adjustment of clothing, the current Quanzhou shoe fair price adjustment is not high, the rate of increase is about 15%." Manager Lin said, to find out the specific needs of consumer groups is particularly important for trading companies, in order to meet the overseas The market demand of each region, the company’s designers conduct analysis and research on the global market at regular intervals, collect preferences of mainstream consumer groups in different markets, use the collected data for product design, and then place orders for the factory, “adapt to the market. With rapid changes, companies need more insightful insights."

"Many exhibitors of this year's shoes have paid more attention to the details of the shoes. The shoes are not only tough but also more durable and more comfortable." Lin, a foreign trade company in Quanzhou, who has participated in many fairs, told reporters this year that During the exhibition, he discovered that there was a shoe exhibitor who put on sandals, slippers, dance shoes and many other styles and series of products. The rich choice of space attracted many foreign buyers to stop.