Analysis of Development Trends of Hardware Doors and Windows Market

At present, the domestic high-end door and window hardware market accounts for about 10%-15% of the total market, of which 5% are occupied by foreign brands, and the remaining 5%-10% are occupied by well-known domestic door and window hardware companies. Although the current market share of door and window hardware in the low-end market is relatively large, it also shows a trend of shifting to the mid-to-high-end market. Therefore, the proportion of mid-to-high-end market is increasing year by year. The author believes that with the passage of time, the market share of the future high-end market will increase.

In the high-end doors and windows market, as the European doors and windows still occupy the majority in the Chinese market, so foreign brands of door and window hardware have an early market competitive advantage. However, due to China's vast territory, regional economy and different climatic conditions, not all European brands of door and window hardware are suitable for the needs of the Chinese market. Only high-end building projects in economically developed regions and more developed regions will use imported door and window hardware.

With the gradual standardization and maturation of the domestic high-end market for door and window hardware, coupled with the high threshold for entry in the high-end market, the industry competition landscape has begun to become rational and stable. At present, the level of profitability of the door and window hardware in the market shows a steady increase in the situation, while the profit rate of the high-end market is significantly higher than the industry average profit rate. According to the analysis of the relevant departments, the price of high-end door and window hardware is five times that of low-end products, and the profit is much higher than that of low-end products.

With the improvement of the technical level of door and window hardware accessories, the performance and production process is in line with international standards, and the idea that door and window hardware is an accessory will become a history. It will be upgraded from the supporting role to the same important position as the doors and windows.

With the improvement of people's living conditions and the pursuit of high-quality doors and windows, this has given unlimited room for the development of door and window hardware, especially high-end door and window hardware. Therefore, as a door and window hardware company, do not always indulge in low-level, low-price competition, according to the market's development direction, continue to design, develop and produce high-quality, high-grade products.