Zhang Baofa, general manager of Sanmenxia Jinqu, is a guest of China Superhard Materials Network

[China Superhard Materials Network News] On the afternoon of Thursday, December 25, 2014, Zhang Baofa, the general manager of Henan Jinqu Gold Co., Ltd., and Song Zengmin, the deputy general manager of the company, visited China Superhard Materials Network and received the general manager of the website Liu Jinchang, executive vice president. General Manager Shi Chao's warm reception. The two sides exchanged views on the transformation of China's superhard materials industry, the adjustment of industrial structure, innovation and development of new diamond products and other related issues.

Henan Jinqu Gold Co., Ltd. Superhard Materials Branch was incorporated in June 1999. It integrates R&D, production and sales of high-grade synthetic diamond products into one. The company is located in the middle section of Jinchang Road, Sanmenxia City, covering an area of ​​35,000 square meters. It enjoys an advantageous geographical location, elegant environment and convenient transportation. It has nearly 400 employees.

For more than ten years, Henan Jinqu Superhard Materials Co., Ltd. has unswervingly focused on the diamond industry, condensing the human, material and financial resources of the whole company, closely surrounding the diamond products, and adhering to the business philosophy of “people-oriented management, science and technology to build brands”. Strong internal quality and external image. In the internal management, we adhere to the management concept of “fine, standardized and humanized”, continue to do a good job in technological innovation of enterprises, and benefit from management innovation and technological innovation. Long-term adherence to the company's established training policy to improve the quality of employees. Taking unique marketing ideas from the outside to open up the market, it successfully created the good brand image and reputation of “Jinqu” diamond. Over the years, Jinqu has always adhered to the development path of technology-led production, attaches importance to technological innovation, and has determined the development idea of ​​“staying that the technological innovation of the enterprise is not relaxed, the technology must survive, the technology should be benefited, and the technology should be developed”. .

Faced with the increasingly fierce competition in the super-hard materials industry, Zhang Baofa, general manager of Jinqu, is increasingly aware of the important role that “information” plays in the development of enterprises. In-depth understanding of the changes in market demand, the new product development trend in the industry has become an important work content of China's super-hard materials enterprises in the key period of transformation and upgrading. In 2013, China's diamond output reached 15.1 billion carats, and some diamond products have already experienced overcapacity. In order to avoid the vicious competition of homogenization, Jinqu is interested in the market demand, plans to transform and upgrade synthetic diamond products, accelerate the development of new products, further enhance the added value of the company's synthetic diamond products, and actively from the raw diamond raw materials to the diamond industry. Breakthrough in terminal products, expand the application of diamonds, and better meet the market demand for synthetic diamond and diamond end products. ”

Liu Jinchang, general manager of China Superhard Materials Network, also pointed out: "Actively expanding the downstream application areas of super-hard materials and continuously developing new products to meet market demand is the only way for the sustainable development of China's super-hard materials industry." He also said: "In addition to the application of the structural properties of synthetic diamonds, we should also pay attention to the development of functional applications such as heat, light, electricity, sound and magnetism of synthetic diamonds" to promote the arrival of the diamond era. .

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