The New Pattern of Chinese Agricultural Machinery Driven by Innovation

After the acquisition of Chery Heavy Industry in August 2014, just two months later, Zoomlion Heavy Industry and its agricultural machinery division, Zoomlion's new brand, “Zhonglian Heavy Machinery,” was successfully set sail. At the China International Agricultural Machinery Exhibition (CIAME) held on October 28th, 2014, Zoomlion’s newly unveiled Zoomlion announced to the outside world that it must become “a leading provider of integrated solutions for the mechanization of agricultural production in China”. Zoomlion's ambition of relying on independent technological innovation to capture the commanding heights of the agricultural modernization market in the country has been fully demonstrated.

Zoomlion's agricultural machinery brand is based on the theme of achieving the dreams of thousands of customers and is positioned as a "comprehensive solution provider for the entire agricultural mechanization". This means that in the near future, the high-end of the global agricultural machinery value chain will usher in Chinese brands, and will continue to attract world attention and global attention.

The new operating platform opens the door to the world's high-end agricultural equipment

Zoomlion is a new brand created by Zoomlion's integration with Chery Heavy Industries and its agricultural machinery division. According to Zhan Chunxin, Chairman of Zoomlion, as a leading agricultural machinery manufacturing enterprise in China, Zoomlion will closely integrate the process of China's agricultural modernization and devote itself to becoming a “comprehensive solution provider for mechanized agricultural production.” Provide system solutions.

Agricultural modernization is an inevitable trend of China's economic development. The land reform goals and implementation plans put forward at the Third Plenum of the 18th CPC Central Committee have further promoted the great development of China's agricultural modernization and the great demand for agricultural machinery. According to the National Agricultural Machinery Development Plan, the output value of China's agricultural machinery industry will reach 400 billion yuan in 2015 and it is expected to exceed 500 billion yuan in 2018.

Zhan Chunxin said that China's agricultural modernization and the diversified needs of the vast world market have provided Zoomlion with tremendous room for development.

At the China International Agricultural Machinery Exhibition, the world’s largest agricultural machinery event in Asia, Zhonglian Heavy Machinery, the brand new operation platform for “Kingwang” and “Gengwang”, is officially released to all sectors of the society.

Zoomlion is a leading service provider in China that specializes in providing comprehensive solutions for agricultural production and mechanization to global customers, and brings its two brands, “Kingwang” and “Gengwang”, in its unique and innovative exhibition area of ​​more than 3,500 square meters. With a full lineup of 41 fully-upgraded models and 6 innovative products, the company displayed its leading technology and excellent quality of all agricultural machinery products of the Zoomlion to the outside world in an all-round and multi-level manner, which once again attracted the industry's shock and attention. , Brand and product launches attracted attention and praise from industry professionals from Europe, America, India, Russia, Brazil and Africa.

Zhan Chunxin said at the launch ceremony that Zoomlion’s goal is to build a world-class brand, adhering to the core concept of “Sincere and Interesting, Broad and Profound”, insisting on innovation strategy, and committing to promoting innovation in the process of internationalization. Internationalization in innovation.

"At present, Zoomlion is advancing the implementation of the company's new three-step strategic goal. The company will solidly deploy it as a world-class agricultural equipment manufacturing enterprise strategy through the integration, upgrading and globalization, and be a total solution provider of agricultural production mechanization. In order to achieve thousands of dreams, at the same time using this as a breakthrough, we interpret a trend that will lead the structural adjustment and industrial upgrading of China's agricultural machinery industry,” Zhan Chunxin said in an interview.

It is understood that the current high-end market in the agricultural machinery industry is almost monopolized by foreign foreign brands. China's overall agricultural machinery technology level lags behind that of developed countries for a long period of time, with excess production capacity in the low-end and high-end production capacity. In this environment, Zoomlion will strive to build an independent high-end agricultural machinery brand in China, compete with world-class agricultural machinery brands on the same stage, and demonstrate the quality connotation and brand appeal of “China-made wisdom” to the world.

"As China's own brand, we must shoulder the responsibility and mission of promoting the transformation and upgrading of China's agricultural machinery industry and revitalizing China's agricultural machinery industry. We should start the door of China's agricultural machinery brand to the world's high-end agricultural equipment industry as soon as possible." Zhan Chunxin said.

Product innovation highlights technical strength and quality charm

The industry believes that the backwardness of China's agricultural machinery industry also provides a rare opportunity for the development of Zoomlion. In recent years, the homogenization of Chinese agricultural machinery market is serious and there is a lack of scientific and technological innovation (310328, **). The domestic agricultural machinery market, especially the large-scale agricultural machinery market, is still monopolized by foreign brands, and Zoomlion's involvement in the agricultural machinery industry will change China's This situation in the field of agricultural machinery.

Zhan Chunxin said that Zoomlion will continue to upgrade its products and innovate service models through technological innovation, and lead China's agricultural machinery to the high end of the global value chain.

At the exhibition, Zhonglian Heavy Cologne re-launched the AS60 sugarcane harvester, LZ702 crawler tractor, SG80 diesel-powered high-speed rice transplanter, TB70 wheat harvester, PL40 crawler-type full-harvest combine harvester, and RN1004 wheeled tractor. New products, by virtue of the perfect combination of design and manufacturing, technology and quality innovations, have captured the eye of the audience, and the climax has been on the spot with suspense.

It is understood that these products are technically at the leading level in the country, compared with other similar products, there are three advantages of "more efficient, more reliable, more comfortable." Taking the AS60 sugarcane harvester as an example, this product is developed based on the Chinese agronomy conditions of sugarcane, and is based on the absorption and transformation of foreign advanced technology. It is a patented technology for a full-floating walking device, and is more suitable for working terrain.

The reporter found that, unlike most companies, the protagonist of Zoomlion’s new product release is not the company’s senior management. Instead, it is a subsidiary of Zoomlion’s North American R&D team and 12 ordinary agricultural machinery cooperatives from major grain-producing regions in the country. user. The industry participants who participated in the event said that Zoomlion chose this unique new product release mode to fully demonstrate its relentless pursuit of designing and developing advanced and applicable agricultural products based on the market and user needs. Zoomlion climbs the high-end innovation and enterprising spirit of the global value chain.

“The new products released by Zoomlion are outstanding in terms of technology, quality and reliability. In particular, the newly launched AS60 sugarcane harvesters and LZ702 tracked tractors represent the industry’s leading level in solving China’s problems. We have made outstanding contributions to the shortcomings and bottlenecks in the development of agricultural mechanization,” said industry experts.

During the exhibition, a demonstration meeting for agricultural mechanization on-site was held. Zoomlion's "Kingwang" PL45 rice harvester, TB60 wheat harvester, and 7 "Gengwang" new tractors took the lead to farm machinery system leaders, industry experts and many users. A "good show" was staged. The efficient and stable operation performance of the “Kingwang” harvester and “Gengwang” tractor won the praise of the audience.