Red Star Macalline (view map) Kazimen Store (view map) has been opened for one year. The creative marketing activities held in the past year have attracted many consumers, and its importance in the Kazimen business district has also People should not be underestimated. To this end, the reporter recently interviewed Feng Jianhua, president of the Jiangsu Furniture Industry Association, and Zhu Bingsheng, president of the Nanjing Decoration Industry Association. Choosing a clip door is quite strategic. In the interview, both Feng and Chang Zhu agreed that Red Star Macalline chose to open a store in Kazimen, which is still very strategic. The traffic in the Kazimen area is relatively convenient. It should be said that centralized consumption must be convenient for transportation. Second, the actual Red Star Macalline chooses the Kazi door, which is equivalent to establishing a new business circle mode. It covers an area of ​​180,000 square meters. The third grade is also relatively high, it is a comprehensive store, the shopping environment is the best category. The biggest benefit to consumers is convenience. The three parties let the benefits bring benefits to consumers. Recently, the Kazi stores engaged in the celebration activities, and proposed the tripartite concessions, that is, the shopping malls, merchants, and manufacturers at the same time to make profits, to the consumers. It has changed the situation that the merchants only rented booths in the past and the dealers and the manufacturers cooperated closely. In the past, everyone saw that only the products were made as operators, and the products were not related to the bad and the stores. Now, everyone sees that Red Star, as a furniture store, has upgraded its brand level, just like the Golden Eagle and the East of Nanjing. It is especially popular among female consumers because of their high quality, which combines the quality of life of consumers. Psychology. Promoting industry development with manufacturers Red Star Macalline is a platform national chain. Red Star Macalline has this platform. This platform not only helps merchants and dealers to do activities, but also enhances their own quality around their own shopping malls. It is about the policy of stimulating domestic demand and combining the requirements of the market. Consumers shopping on this platform, very assured, because the store promises to have shopping protection, unlike some shopping malls after the problem, do not rely on the responsibility, consumers will feel no complaints. Red Star Macalline engages in these activities, such as celebrations, including cooperation with industry associations, designing salons with designers, etc., which are all around the principle of improving together, that is, the operators of the malls and the manufacturers that have settled in, The dealers who settled in, together, improve the quality of Red Star Macalline. After doing the work, we can attract our consumers, so that consumers can come to me to buy things, and they are popular. Creating a new service model of the dragon, Red Star Macalline has a good cooperation with the electrical and wedding industries. This is a good business strategy for young consumers after the 80s and 90s. Now young people are more fashionable and romantic. Economically not very good, but there are four parents in support, what he needs, young and young in pursuit of fashion, convenience and difference, he has special requirements, he feels that the past service work is not thorough, to make a one-stop to cater to these Consumer demand. Red Star Macalline is using this platform to integrate social resources. The integration of social resources requires convenience, service, and benefits to be different, and it has met the needs of the market. What the consumer wants, what the mall is prepared for, and the extension of the service. Give convenience to the consumers and leave the difficulties to the merchants. This shows that the business has exceeded the single-category single industry thinking, from the furniture service, expand the service connotation, extend my service scope, is a very good idea. Red Star Nanjing Third Store to create a new pattern Nanjing has five major home sectors, with a business area of ​​2.6 million square meters. Under the conditions of the home market in Nanjing, the selection of work is very important, that is, for the corresponding customer base, to meet customer requirements, Red Star's selection in Hexi is still very bold. The Red Star Olympics faces the Olympics and has a large number of high-end properties as the basis. Nanjing's existing 2.6 million square meters of home stores, there are two business models, one is B&Q (see map) and the good home (view map) is supermarket-style, now the beautiful home is also closed, and there is a booth-shaped Among the two business models, if the level is not opened, there will be no business features. The three stores of Red Star have their own characteristics. The Red Star Central Road store was originally home furniture and office furniture, office furniture is a big head, and later positioned in the boutique. The Kazi store is a collection of building materials and furniture. Hexi is mainly decorated with accessories. The level is naturally separated, and the goal of people's consumers is very clear. Business has a focus, then the place where consumers run is more targeted. This kind of effective customer is much more, effective customer has a goal, and the rate is also high, then the business will be interested in this. After accurate positioning, the effective customer has a high single rate and the business is happy. The potential of the Kazimen business district is huge. In the interview, both Feng Huichang and Zhu Huichang said that the Kazimen business district has great potential. They are more optimistic about the Red Star Kazimen store. The card door is on the outskirts of the city, but not too far from the central city. The traffic is convenient and convenient. The temporary difficulty is the viaduct. It will be fine in May next year. This place has great potential. It is difficult to have a large home market in other areas. Guanghuamen is limited. Jiangdong Road in Hexi is only Jiangdong Middle Road. Weiyi Road is limited by the consumption power of the north of the city. Jiangbei is mainly to Anhui. Radiation, regardless of the extent to which Jiangbei develops, people in Jiangnan rarely go and traffic is inconvenient. The location advantage of the Clip Gate determines the development potential behind him. The second multi-brands come together to form a scale advantage. Red Star Macalline and other stores are misplaced, there is no conflict. The third red star Meikailong brand benefits, it will drive consumption. Red Star Macalline is a chain store that has a great influence in China. Choosing this place will drive the development of the surrounding area. The card store can radiate at the same time, the buildings in Hexi, Jiangning and Chengdong. The South Railway Station under construction is also close to this area, and the effects of its evacuation function and logistics function will gradually appear. This place is forming a building materials and home business circle, which brings convenience and convenience to consumers. Red Star will play a leading role in it.
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