Bathrooms encounter bottlenecks, in addition to the objective external environmental impact, internal industry competition mechanism, product development concept is also an important reason. This has caused many sanitary ware companies to feel that the business environment has been damaged, which has caused the situation of “no promotion or no sales†in sanitary stores and stores.
In response to the price war phenomenon, some industry insiders pointed out that it is irrational and unscientific to guide consumers to purchase products from a single price level. Therefore, sanitary ware enterprises should upgrade their services and experiences to various stores, and support some brands that insist on clear price, give strong recommendation in promotion and promotion, and guide consumers to service, experience, products, design, etc. From the perspective of attention, bathroom companies can bring more added value to the market and various dealers through these actions, giving higher quality to life.
The bottleneck in the promotion of the bathroom industry has encountered bottlenecks
What is a real promotion?
Many sanitary ware companies believe that the promotion of the store is a kind of price war inside the industry. It is an internal consumption behavior, and some people think that it is just a misunderstanding. The true meaning of the promotion is to promote sales, not just staying at the price reduction and cash back. Price reduction is the goal of achieving sales growth in the short term, but it cannot be used for a long time, and it cannot be abused. In addition to price cuts, we must fundamentally enhance the sense of value of sanitary products. First of all, sanitary products must be continuously innovated. Only by constantly innovating to meet the needs of different types and levels of people in society can we continuously enhance the value of products; Constantly improve the software and hardware environment of the store, such as the introduction of light-supporting catering in the bathroom store, so that customers can have a relaxed morning tea or afternoon tea atmosphere when purchasing the bathroom, so that customers can enjoy more noble service and enjoy the home. The warmth, the mood can be more pleasant; the third is to continuously innovate the product after-sales service, such as: after the product is sold, contact the customer regularly, understand the use of the bathroom and introduce the maintenance knowledge in the later stage, enjoy the special needs on the customer's birthday. Discounts and greetings, such as the delivery of flowers, allow customers to experience higher added value beyond the product, thereby enhancing the value of bathroom products.
There are also some people in the industry who think that bathroom promotion is only a means, not an end. Bathroom companies should try various forms of promotion. They should not only stay at low-level price reductions or discounts. They should be based on the characteristics of the industry and the positioning of the mall itself. Different promotional combinations, different promotional themes for different levels of consumer groups, and the preparation and implementation of the entire promotion plan is an extension of the service, can not be left. â€
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