From May 1st, the prices of the three brand products of “Caffindaâ€, “Aozhuo†and “12 Yuyuan†under Zhongshan Sihai Furniture Manufacturing Co., Ltd. were raised by 5%-17%. According to Sihai Furniture, the reason for the price increase is “the rising cost of raw materials, labor and logisticsâ€. This is not an isolated version. Many companies such as Boji Classical Furniture have recently raised the price of their products. Zhongshan Furniture will set off a new round of “price surgesâ€. According to Deng Guangsen, secretary-general of the Zhongshan Furniture Chamber of Commerce, the price increase of furniture enterprises is a normal digestive operation pressure, but the increase is reasonable and should not bring great pressure to consumers.
Zhongshan furniture price increase
Four brands of four-sea furniture increase 5%-17%
Zhongshan Sihai Furniture Manufacturing Co., Ltd. released the “2013 Product Price Adjustment Notice†in the middle of last month, saying that the furniture items placed and paid before April 30 are still executed according to the price before the price adjustment, and the new price will be implemented after May 1st. .
In the "Notice", Sihai Furniture said that the price increase was due to "the rising cost of raw materials, labor and logistics", but did not mention the increase in raw materials, labor, etc., nor did it explain the increase in furniture products. For the reporter’s interview request, the other party did not respond on the grounds of “involving trade secretsâ€.
Sihai customer service told reporters that the prices of the three brand products involved in the price increase were raised by 5%-8%, but the reporters checked in the flagship store of Sihai Furniture Network, and the price increase of the four seas reached 5%-17%. One of the "Caffinda" mattress Simmons, the price before the adjustment is 3150 yuan, the adjusted price is 3688 yuan, compared with the price increase of 17%.
The industry expects rosewood furniture to rise by 50% after June
The reporter learned that after the Spring Festival, there has been a rising price in the furniture circle. After the “5.11†festival, many enterprises have successively implemented it. Among them, the price of mahogany furniture has also been raised by 10% since this month.
Wu Jianbo, general manager of Boji Classical Furniture, said that the salary of mahogany furniture technicians has increased by 20% every year. For example, a 10-year-old teacher has a daily salary of 300-400 yuan, and the average daily wage of ordinary workers is also 200 yuan.
In terms of mahogany raw materials, Wu Jianbo introduced that the raw materials of mahogany furniture mainly come from Laos and Cambodia. In recent years, it has also risen in recent years. Compared with last year's raw material prices, this year's raw materials rose by as much as 20%. Among them, the cheapest small material of Siamese rosewood rose from 40,000 yuan/ton last year to 50,000 yuan/ton this year, and the better quality red rosewood rose from 250,000 yuan/ton to 300,000 yuan/ton.
The China Forest Products Association recently announced that from June 12, 2013, Siamese rosewood will be listed as an international second-level protected wild plant, which will restrict import and export and become a scarce wood species in the future. Li Xingchang, chairman of Taixing Furniture, said that due to this influence, the price of mahogany furniture in the second half of the year may rise by 50%. The price of Taixing Furniture is expected to be adjusted in June with the price increase of Siamese rosewood.
The price of wood has risen and other furniture prices have followed suit.
In addition to mahogany furniture, other office furniture will also be adjusted with the price of raw materials. Zhongshan Haoxing Exhibition & Display Co., Ltd. is the main showcase. The general manager of the company, Xie Xiangchao, said that most of the company's raw materials come from Guangxi. The cost of wood has increased by 3%-5% this year. It is reported that the added cost will also be transferred to consumers through product prices.
Deng Guangsen believes that whether it is office furniture or civilian furniture, although the types are different, but the various cost pressures such as wages of workers, rising prices of raw materials, and appreciation of the renminbi are obvious to all. Therefore, it is normal for furniture companies to raise prices. A way of digesting experience pressure, as for rising and increasing, is a commercial decision made by each company according to its own situation.
[influences]
Furniture manufacturers said that the price increase has not affected sales
The official price increase of Sihai Furniture has been one week. Yesterday, through its online flagship store, it was learned that the sales volume before the price increase was not large. The monthly sales of the same product were only 1-3 pieces. The products that were sold after the price increase were still traded in recent days, and the price adjustment was not seen for the time being. Negative impact on the order.
Wu Jianbo told reporters that Bo Ke furniture has increased the price by 10% last year, but it has not affected the order volume. The total order volume this year has increased by about 20% compared with last year. Wu Jianbo said that the economic base of customers who purchase mahogany furniture is generally better, and it is able to absorb the rise in furniture prices driven by rising costs.
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