Rui'an Shoes Industry Cluster Highlights Development

Recently, Wu Chaowu, Director of the Institute of Industry and Commerce of Rui'an City, and Hong Aixiu, Deputy Mayor of Qiu Town jointly sent the plaque for the “Qingzhen Brand Service Guidance Station” to the person in charge of the guidance station. The station will be the future Town enterprises give service guidance in creating brands, strengthening and expanding.

In recent years, Luan Town has attached great importance to brand building and promoted the strategy of “Brand Strong Town” through brand promotion. Relying on the government-led, policy layout, and social interaction, closely linked to the local industrial layout and regional characteristics of the economy, the town actively mobilized the company's brand-building initiative, and created a number of well-known brands such as “Jufeng” and “Millennium”.

It is understood that Ruian City has a total of 5 well-known trademarks identified by the administrative authorities, and it has only 2 pieces (which are newly recognized this year), and it is also the only town in the city with 2 well-known trademarks. According to statistics, currently there are nearly 3,929 registered trademarks of various kinds, accounting for 18.2% of the total number of the city. Among them, there are 2 administratively recognized well-known trademarks, 9 judicially-recognized well-known trademarks, 4 well-known trademarks in Zhejiang, 7 well-known trademarks in Wenzhou, and 35 Ruian brand names, which rank among the highest in the city. At the same time, the town now has 11 registered group companies, and only 3 before 2009, including Beifalai Group, Jiuling Group, Sanon Group, Ruida Group, and Xianqiao. Group Co., Ltd. is newly formed this year, the name has been pre-registered with each other, Hexi Group, Yongguang Group, and another Zhejiang Jinou Packing Co., Ltd., China Hong Kong Shipbuilding Company and other two companies are being organized.

Zhang Aifen, the town's mayor, introduced that from the acceptance of the urban area's eastward expansion to the initiative of joining the urban area, the town has clearly realized that the integration into the downtown area provides a golden opportunity for development. More and more prominent elements of the constraints of resources have also become a "stumbling block" for economic development. If we want to break through, we will only take the path of “quality, brand creation”.

As a result, a battle to create a "brand strong town" was fully rolled out. Luan Town takes the trademark strategy as a booster for enterprise development. It has formed a group to optimize corporate resources, based on the corporate branding library, formed a brand development ladder, and actively guided enterprises to implement brand strategy, achieving remarkable results.