The kitchen and drama scene in 2012 was as dramatic as this year's Spring Festival Gala. As Zhao Benshan's absence from the Spring Festival Evening was absent, Wrigley and Faenza were both absent. This made people quite puzzled. Nine animal husbandry is a strong return, Zhongyu high-profile debut, KOHLER, TOTO, roca is to extend the exhibition model last year, the new exhibitors are not expected in the outside world so unexpected. Almost all participating brands have strengthened the full range of sanitary ware while smart toilets have become the main brands. Traditional strong metal sanitary ware brands have also spared no effort to highlight smart products. Individual second and third line bathroom brands are the world of smart toilets. The product design is simple, the color is serialized, and the product is suitable for younger groups. Many brands have begun to cater to the trend of “small space after 80′s†and the consumption habits. In the product design, the storage space or storage space is increased as much as possible. The main edging of the main body began to rise, enhancing the beauty and at the same time conforming to the colors loved by the “80sâ€.
Intelligent and constant temperature into the bathroom market Keywords In 2012, whether it is the intelligent toilet leader - TOTO, or the strong promotion of the intelligent toilet Ou Lusha and nine animal husbandry, all hope that the smart toilet as a future market growth opportunities. Smart toilets have become the key products for future brand success. Toto has launched the new industry-leading Nuorixite intelligent toilets and washlet products, using electrolytic water sterilization technology and double-effect power flushing system to bring exhibitors Unprecedented experience. The domestic brands of smart toilets are also rapidly advancing. They are also becoming increasingly sophisticated in smart technologies. Smart toilet designs have evolved toward serialization, modularization, and fashion, and some sanitary ware brands have begun to implement smart toilets and other product categories. Supporting combination to form a strong sense of the sanitary ware product portfolio. With the rise of the “80s†enjoyment of the life consumption pattern, the smart toilet provides a comfortable, healthy and heart-warming bathroom life, making it the fastest growing category in sanitary products. At the Shanghai Show, more smart toilets turned smart toilet combination development, with different smart cover combinations to create a different series of smart toilets, covering a different customer base. In addition, the thermostat faucet is also a big show in this exhibition. Whether it is the international sanitary ware brand kohler, TOTO, Hansgrohe, Lejia, GOBO, or the domestic sanitary brand, they are all working hard to develop the thermostatic faucet. The project's in-wall thermostats and light pipe thermostats incorporate air into the technology, booster technology is used in thermostatic faucet product development, the effective combination of thermostatic faucet and smart toilet can provide consumers with a comfortable bathroom life. Become the main battle strategy for many first-line bathroom brands.
Simple, personalized and color into the design mainstream Throughout the Shanghai Exhibition brand, whether it is international or domestic sanitary brand, the product's simple design has become the mainstream. KOHLER introduced the Double Happiness bathroom suite, but also through the Chinese civilization, the introduction of art vases with distinctive Chinese characteristics; four-dimensional blue and white porcelain is still the main series; acrylic sanitary ware brand - Imperial Sanitary Ware in Shanghai this year, also strengthen ceramic products The exhibition, while maintaining its rich colors, also began to enter the mainstream consumer market. In addition, in response to young people's persistent pursuit of bath cabinet products, KOHLER has launched a series of different colors of the bathroom cabinet product portfolio. At the same time, the shower faucet and the basin faucet also make corresponding series of matching. Other domestic brands have also shifted their target customers to the “post-80sâ€. As a result, many brands have also launched numerous personalized products, such as the 12-constellation sanitary ware products launched by Zhongyu. These show that “80s†has become mainstream bathroom consumption. The market has become the common understanding of brand owners. How to respond to the changes in consumption in this market is the key factor for achieving the commanding height of competition.
Sanitary market consensus: channel reform Shanghai Expo 2012, as many industry observers predicted, due to the impact of real estate policies on the entire building materials market, retail strong sanitary brand suffered a serious setback in performance growth, have to strengthen home improvement, tooling, e-commerce and Other channels to make up for the lack of revenue.
In addition, the deterioration of the economic environment, many low-end bathroom brands have given up to participate in the Shanghai Exhibition, in addition to Zhongyu, the only bathroom brand in Shanghai Exhibition high-profile publicity, other brands in the exhibition is much lower-key, has obviously felt this year in Shanghai The investment promotion work of the exhibition is the weakest one. We have not turned the expansion of distribution outlets as a way of growth in performance, and we have turned to home improvement, tooling, and e-commerce channels. This year's Shanghai Show, mainstream bathroom brands are more to promote their own products and design concepts, the appearance of the most faces are designers rather than stars, designer endorsement became a more effective way of brand communication. Gobo Cheng Lin bathroom hand in hand with the interior design authority media American Interior Design Chinese Network, the United States Interior Design Chinese version held "Master Selection Assistant" design launch ceremony of cutting-edge selection, strengthen the growth of the designer channel. Although Wrigley was absent from the Shanghai show, it strongly enhanced the designer's theme and salon activities, hosted the Wrigley Cup Design Competition, and effectively combined the terminal sales and design competitions. At the same time, the use of tiled bathroom combination of advantages, and vigorously expand the engineering market. In addition, the only bathroom that focuses on e-commerce marketing is the only one that is currently sparsely populated by retail customers, and the high-end stores have attracted high-profile introductions of “after 80′′ stars and political experts, and have actively sought investment through new marketing channels. In the future, the e-commerce marketing model will play a crucial role in winning the "after 80" mainstream consumer groups.
The annual Shanghai Exhibition has come to an end. Whether it is exhibitors or industry dealers, the enthusiasm for the Shanghai Show is diminishing. Shanghai Exhibition has increasingly become the center of branding and product display. It is an important event venue for brand communication design concepts and attracting designers. All the signs indicate that the Chinese sanitary ware market is undergoing fierce reforms. Who can grasp the power of the sanitary ware market transformation? Whoever can win future market competition.
Intelligent and constant temperature into the bathroom market Keywords In 2012, whether it is the intelligent toilet leader - TOTO, or the strong promotion of the intelligent toilet Ou Lusha and nine animal husbandry, all hope that the smart toilet as a future market growth opportunities. Smart toilets have become the key products for future brand success. Toto has launched the new industry-leading Nuorixite intelligent toilets and washlet products, using electrolytic water sterilization technology and double-effect power flushing system to bring exhibitors Unprecedented experience. The domestic brands of smart toilets are also rapidly advancing. They are also becoming increasingly sophisticated in smart technologies. Smart toilet designs have evolved toward serialization, modularization, and fashion, and some sanitary ware brands have begun to implement smart toilets and other product categories. Supporting combination to form a strong sense of the sanitary ware product portfolio. With the rise of the “80s†enjoyment of the life consumption pattern, the smart toilet provides a comfortable, healthy and heart-warming bathroom life, making it the fastest growing category in sanitary products. At the Shanghai Show, more smart toilets turned smart toilet combination development, with different smart cover combinations to create a different series of smart toilets, covering a different customer base. In addition, the thermostat faucet is also a big show in this exhibition. Whether it is the international sanitary ware brand kohler, TOTO, Hansgrohe, Lejia, GOBO, or the domestic sanitary brand, they are all working hard to develop the thermostatic faucet. The project's in-wall thermostats and light pipe thermostats incorporate air into the technology, booster technology is used in thermostatic faucet product development, the effective combination of thermostatic faucet and smart toilet can provide consumers with a comfortable bathroom life. Become the main battle strategy for many first-line bathroom brands.
Simple, personalized and color into the design mainstream Throughout the Shanghai Exhibition brand, whether it is international or domestic sanitary brand, the product's simple design has become the mainstream. KOHLER introduced the Double Happiness bathroom suite, but also through the Chinese civilization, the introduction of art vases with distinctive Chinese characteristics; four-dimensional blue and white porcelain is still the main series; acrylic sanitary ware brand - Imperial Sanitary Ware in Shanghai this year, also strengthen ceramic products The exhibition, while maintaining its rich colors, also began to enter the mainstream consumer market. In addition, in response to young people's persistent pursuit of bath cabinet products, KOHLER has launched a series of different colors of the bathroom cabinet product portfolio. At the same time, the shower faucet and the basin faucet also make corresponding series of matching. Other domestic brands have also shifted their target customers to the “post-80sâ€. As a result, many brands have also launched numerous personalized products, such as the 12-constellation sanitary ware products launched by Zhongyu. These show that “80s†has become mainstream bathroom consumption. The market has become the common understanding of brand owners. How to respond to the changes in consumption in this market is the key factor for achieving the commanding height of competition.
Sanitary market consensus: channel reform Shanghai Expo 2012, as many industry observers predicted, due to the impact of real estate policies on the entire building materials market, retail strong sanitary brand suffered a serious setback in performance growth, have to strengthen home improvement, tooling, e-commerce and Other channels to make up for the lack of revenue.
In addition, the deterioration of the economic environment, many low-end bathroom brands have given up to participate in the Shanghai Exhibition, in addition to Zhongyu, the only bathroom brand in Shanghai Exhibition high-profile publicity, other brands in the exhibition is much lower-key, has obviously felt this year in Shanghai The investment promotion work of the exhibition is the weakest one. We have not turned the expansion of distribution outlets as a way of growth in performance, and we have turned to home improvement, tooling, and e-commerce channels. This year's Shanghai Show, mainstream bathroom brands are more to promote their own products and design concepts, the appearance of the most faces are designers rather than stars, designer endorsement became a more effective way of brand communication. Gobo Cheng Lin bathroom hand in hand with the interior design authority media American Interior Design Chinese Network, the United States Interior Design Chinese version held "Master Selection Assistant" design launch ceremony of cutting-edge selection, strengthen the growth of the designer channel. Although Wrigley was absent from the Shanghai show, it strongly enhanced the designer's theme and salon activities, hosted the Wrigley Cup Design Competition, and effectively combined the terminal sales and design competitions. At the same time, the use of tiled bathroom combination of advantages, and vigorously expand the engineering market. In addition, the only bathroom that focuses on e-commerce marketing is the only one that is currently sparsely populated by retail customers, and the high-end stores have attracted high-profile introductions of “after 80′′ stars and political experts, and have actively sought investment through new marketing channels. In the future, the e-commerce marketing model will play a crucial role in winning the "after 80" mainstream consumer groups.
The annual Shanghai Exhibition has come to an end. Whether it is exhibitors or industry dealers, the enthusiasm for the Shanghai Show is diminishing. Shanghai Exhibition has increasingly become the center of branding and product display. It is an important event venue for brand communication design concepts and attracting designers. All the signs indicate that the Chinese sanitary ware market is undergoing fierce reforms. Who can grasp the power of the sanitary ware market transformation? Whoever can win future market competition.
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