Buying panel furniture, consumers are very concerned about environmental issues. Today, most of the sales staff of the panel furniture store will prove the environmental protection of the furniture by introducing the brand of the furniture used in the furniture, whether it is made in China or imported. It is reported that the formaldehyde limit of domestic plate is E1 grade (E1≤1.5mg/L), and the imported plate (for example, German EGGER plate) can reach the E0 grade (E0≤0.5mg/L) or super E0 grade. . Furniture made from imported sheets is naturally more expensive than furniture made from domestic boards. Recently, the Morning News reporter, as an ordinary consumer, purchased a set of bedroom furniture including double beds, bedside tables and wardrobes, and went to Red Star Macalline (view map) North Beach Store to price several well-known furniture. After a thorough investigation, I found out the same brand, the same furniture products, using different brands of plates, how much is the price difference? The four-piece bedroom has a price difference of more than 100. The Italian style is usually one of the best sales in the furniture market. The reporter first made a price comparison of the two brands. The domestic brands of the two brands use the domestic plates of Lushuihe. In the use of imported plates, the choice of the Italian style is the EGGER board; the top 100 furniture used to use the EGGER board, and now uses the Odson board. According to the needs of the reporter to buy a double bed, bedside table and four-door wardrobe, Yifeng furniture clerk gives a rough price: the price of the dew water board is 10,000 yuan; the imported EGGER board is required. 20,000 yuan. In the top 100 stores, the reporter only asked the clerk to calculate the price of a double bed and bedside table: the price of using the dew plate is 3708 yuan; the price of using the Odson plate is 4900 yuan. The imported plate headboard is more expensive than the domestic one. The imported plate used by Guoan Jiamei Furniture is EGGER; the domestic plate used is Da Ya. The same is a 1.8 × 2 meter double bed, the price of using the EGGER board is 2943 yuan, the price of using the big Asian board is 1949 yuan; the bedside table using the big Asian board, the price is 294 yuan, if it is replaced by imported EGGER The price of the board is 457 yuan; the price of a set of 2×0.6×2.29 meters four-door wardrobe using the EGGER board is 5789 yuan, and the price of using the big board is 3535 yuan. The simple double bed price difference of more than 200 yuan in the Oriental Parkson store, the reporter selected a 1.8 × 2 m double bed, two 0.55 × 0.4 × 0.5 m bedside table and a set of 1.8 × 0.59 × 2.3 m four doors The wardrobe is the standard, and the clerk will make a quotation according to the use of the domestic board and the imported board. If you use a domestic board, the double bed is 1704 yuan, the two bedside tables are 1032 yuan, and the four-door wardrobe is 3784 yuan; if you change to the imported board, the double bed is 1945 yuan, the two bedside tables are 1459 yuan, and the four-door wardrobe is 6468 yuan. . It is reported that the domestic plate used by Oriental Parkson Furniture is Lushuihe Plate; the imported plate used is Odson Plate. Morning News reporter Huang Lan investigation file investigation time: November 2009 survey location: Hongxing Meikailong North Beach Store survey project: bedroom furniture using different brands of plates, price difference survey object: Yifeng, Baiqiang, Guoan Jiamei, Oriental Parkson's survey concluded that the price of furniture using imported plates is at least 30% higher than the price of furniture using domestic plates, and the total price of some furniture is even doubled. The survey suggestes that the finished furniture using imported plates is more reasonable than the use of domestic plates by 30% to 50%. For those with less material and simple shape, the price difference is about 30%; and those with more materials and shapes For products such as complex wardrobes, the price difference is about 50%. The rise of headline-related sheet marketing In recent years, panel furniture has not been the primary marketing means of pursuing discount gifts, but is keen on "plate marketing." The “plate marketing†of furniture manufacturers has also triggered the “plate warâ€. This battle is on several levels: first, the impact of the brand that has sprung up on the “old†brand; followed by the domestic wood-based panel enterprises and foreign wood-based panel enterprises. Against the barrier; once again the confrontation between domestic wood-based panel companies. In 2005, Yifeng, Baiqiang, Guoanjiamei and other furniture enterprises formed the “German EGGER Sheet Unionâ€, which was regarded as the earliest “sheet marketing†of domestic furniture enterprises. In 2008, the plate war was unprecedentedly fierce: in May, the Lushuihe plate, which has entered the Beijing market for six years, was announced in Beijing, and formed alliance partners with 19 well-known brands such as Yifeng, Qumei, Baiqiang and Oriental Parkson. In June, Qumei Furniture (view map), Powerful Furniture, Oriental Parkson, Knightley, and Green Island, the five major Beijing furniture brands and the German Odson ecological sheet form a strategic cooperation. This year, the top 100 exited the "Age Plate Alliance" and chose to marry Odson. The "Age Plate Alliance" continues to add new troops, Elvis Presley, Feimei, and Cobo Boloni have joined. The "plate war" is still going on, but the plate battle has caused well-known furniture companies to upgrade all the raw materials of the products from "E1" to "E0", even super E0, and the real benefit is consumers. After the signing of the president of Morning News, it is necessary to resell. When the industry people shouted that the home market ushered in the cold winter, when the industry experts analyzed the financial crisis affecting the building materials market, when the frontline sales staff complained that the market had less passenger flow and the products could not be sold. At that time, the "president's signing" quietly rises and sells fire, but then announces to the industry and the owners: the market is here! Once upon a time, the boss of the home industry borrowed the form of “president’s signing†from other industries. A well-established home business executive who had a deep-seated behind-the-scenes or a low-key family business came to the front of the scene and went to the sales line in person. Sign your name and give consumers the best price. Gradually, the president's signing has become a promising promotion for companies, and has become an important promoter of discount sales. The hypermarket is keen to set up the “President’s signing†campaign on special days such as opening and shopping celebrations. For example, this year, the home of Guanli (view map) frequently launched “President’s signing in stores in Beijing, Jinan, Tai’an, Shenyang, Kunming and other cities. It is reported that at the beginning of this month, the home of the company and more than 200 outstanding manufacturers and representatives of the country held a "presidential signing" campaign in Kunming Century Jinyuan store, regardless of cost, launched thousands of famous products for sale, two days Time, achieved more than 34 million excellent sales results, in the case of the country's home market is suddenly cold, once again become the industry's sales leader. The Shengxiang Group, which has been stable in sales on weekdays, also held its first grand president signing event in Beijing recently. Many of its new products, such as the five-layer structural board of the new icon of Sanxiang Technology, the three-layer solid wood floor of the European-style icon Kangshu, and the American-style iconic Anderson multi-layer structural board, have made great discounts and won praises from consumers. While the bosses of many companies have just tried to go to the stage and face the consumers, TATA wooden doors have begun to use video means to carry out large-scale presidential signing activities in 150 cities across the country, with daily sales of nearly 100 million yuan. In addition, it is also the average monthly sales of 28 presidents in the country, which repeatedly refreshes the best sales performance. We have seen that these home furnishing companies have seized market share with excellent products and attractive prices, and have learned to turn potential purchase intentions into real purchase actions, and naturally achieve the overall sales growth in the face of adversity. Here, we only give the "president signing" a suggestion: avoid selling light services! More signings, delivery speed, delivery details, after-sales service can not be ignored.
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