On November 15th, Faenza sanitary ware entered the Yangchun, and opened its doors with the theme of “Opening the Code, Direct Supply of Factory Priceâ€. The reporter specializes in the distributor of Yang Chunfa Ensha Sanitary Ware - the general manager of the building materials industry, such as Yangchun Cement and Sedi, and asks him to talk about the views of Faenza sanitary ware and some expectations for the future.
Yang Chun Faenza sanitary ware distributor Su Zong
[Reporter] What is the main theme of the activity of "opening the market, direct supply of factory prices"?
[Su total] If I am a consumer, I usually go to the store to buy things. He has no concept of playing 60% off or 50% off. But if the price is marked like a supermarket, I will buy it according to my own needs, not because I have made a few folds. I think the average consumer should be this kind of psychology. Therefore, I believe that this form of clear price tag, combined with our high-end store decoration, can properly raise the height of the brand, which is more reasonable.
[Reporter] Yangchun is a county-level city. Your store is over 500 square meters. What kind of consideration is this big investment? What advantages of Faenza sanitary ware give you confidence?
[Su total] Although the current Yangchun is only a county-level city, the city will always develop. Our Faenza bathroom first entered Yangchun and opened a large store of 500 square meters or more. If the market is large, the customer base will not be small. The bigger the store, the more it will be graded. Now we are just entering this market. The primary goal is to occupy the market. The store's large and high grades will be more beneficial to our future development. Speaking of advantages, I also learned about this company before acting as a Faenza bathroom. The quality of the products and the functions of all aspects are very good. The price is important in the range that our Yangchun is also acceptable to many consumers. It is the Faenza group that has been on the rise. I feel that these points have given me the confidence to do in this market.
[Reporter] In Yangchun City, the building materials market such as cement and sediment is almost monopolized by you. What kind of marketing channels do you have in the home? In the competition, there is no confidence in the bathroom industry. To the boss of Yangchun City?
[Su total] As for the marketing channel of home, we have an advantage. Because we are originally building materials, and have links with real estate and other industries, we intend to work in conjunction with real estate, and at the same time advertise and support. Although our trial operation time is only about one month, there are already 3 or 4 hotels in the hotel (the hotel decoration renderings). It is inferred from this development, and next year I plan to open a large building materials city. I urged the market to form an echo, so I still have the confidence to be the leader of Yangchun. Besides, there are very few people on the market who choose low-end products, and our investment in store decoration and advertising is generous and should be done better.
[Reporter] What kind of influence do you think will be brought about by the entrance of Faenza bathroom to Yangchun's sanitary market?
[Su total] The hardware advantages of our store's fine decoration and Faenza brand value, product quality, etc. are an impact on Yangchun's sanitary ware market. Now, Faenza bathroom is in Image and sales have already hit the competition brand.
[Reporter] Some low-end brands in the same industry want to seize the market through price wars. What do you think of this? And for the high-end positioning of Faenza sanitary ware brand, how do you think this brand can be from rivals like Lin stand out?
[Su total] Every enterprise is to survive. No matter what grade of brand, there will be a certain number of consumers to choose, and our Faenza bathroom is positioned in the middle and high-end market, so I think the price war is for us. Has little effect. And our brand has an advantage in hardware. If we can improve the service, it will have unexpected effects. For the service, we originally had a plan: every 3 months, we will provide free maintenance to the consumers. Such a service can see the height of a brand, so that our brand should be recognized and affirmed by consumers soon.
[Reporter] Nowadays, the marketing network trend of brand homes is quite obvious. Then, do we have any thoughts on this aspect of Yangchun Faenza bathroom? How do you evaluate the marketing network of home building materials brands?
[Su total] In terms of network, the current relatively fashionable one is Weibo. We mainly carry out some propaganda through Weibo, and others have yet to be carried out. The marketing network of home building materials brands is more in line with the development of this era. Now 80, 90, life is closely related to the network, so marketing network is a development trend in the future.
[Reporter] As a representative of young and successful people after the 80s, what kind of business experience or experience do you have to share with you?
[Su total] In general, the experience is slowly accumulating bit by bit. As long as people work hard to do everything, they can succeed. I will give you a sentence that my boss sent me: If you say that everything is ordinary, just like you are standing at the same height as others in the crowd, no one can take the most ordinary you from Recognized in the crowd, you can only see you if you stand tall.
[Reporter] Thank you for your interview!
[This article is a corporate feed, only information, does not represent Netease home views. 】
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