Environmental protection demand promotes water-based paint production technology innovation

On January 1 this year, the newly revised "Environmental Protection Law" will be implemented, and it will be referred to by the industry as the implementation of the most stringent Environmental Protection Law in the history of the country, the updating of many industry standards, and the demand for health products by consumers. Rapid changes, some insiders said: "The Chinese coatings market will produce more changes." Consumers will be more demanding in the future. The next spring in the home improvement market will be water-based paints. With this question, the author interviewed many industry insiders that although environmentally-friendly coatings are currently used in China at less than 50%, water-based coatings, for example, are subject to market The maturity is not high, and the end users are more sensitive to price and other factors. They have been in the "hot industry, cold market" state, but under the new regulations that will implement environmental protection, water-based coatings are expected to usher in a huge development opportunity.

The "spring" of water-based paint is coming

This year, the high-profile practices of foreign coatings giants are very different from the past. As usual, due to concerns about intellectual property protection, they will be more cautious when they come to China, and there will be fewer high-profile seminars. At the 2014 China International Coatings Exhibition held in Guangzhou last December, seminars organized by major paint raw materials companies have come one after another. Everyone seems to have lost this concern. Why are foreign giants so careful? "Because the big business opportunities for water-based coatings come!" said the person in charge of the Guangdong Coatings Association. "Once, the dominant position in the coatings market was oily coatings that were more harmful to the environment. Under the implementation of the regulations, the entire production and sales pattern is changing, and huge market opportunities have allowed foreign giants to exhibit at high profile."

Small domestic enterprises have also seen business opportunities. Take the paint exhibition last year as an example. In previous years, the ratio of foreign raw material enterprises to domestic similar enterprises was 2:1. This year, the exhibition area of ​​domestic enterprises expanded, and it is the third of foreign companies. Times.

Waterborne coatings have equipment bottlenecks

According to the person in charge of the Greater China region of the Dow Coating Materials Business Unit, the coatings industry currently has four major categories of architectural coatings, automotive coatings, industrial anticorrosive coatings (including ships, containers), and non-metallic coatings (including furniture wood), although currently occupied Among the architectural coatings with a total market volume of about 1/3, water-based coatings account for about 95% of the market share, but in the other three categories, the market share of water-based coatings is not high, including wood furniture coatings that ordinary consumers often come into contact with. Only 5%-8% of furniture companies use water-based paint.

Why are furniture companies reluctant to use water-based paints? Industry insiders told the author: "One is because consumers don't care much about the water-based or oily coatings used in finished furniture. Moreover, most wood furniture companies can only use oil-based paints. The use of water-based paints means that it costs a lot of money to upgrade production equipment."

However, after the implementation of new environmental regulations, many wood furniture companies may increase the demand for water-based paints. “From the perspective of market share, the proportion of waterborne coatings is still very low, but its development rate is very fast. For example, in the past, the market share of wood coatings, although waterborne coatings have only a single digit, But its growth rate is several times that of solvent coatings. Coupled with the introduction of the New Deal, some companies are only starting from self-discipline, and believe that the demand growth is also very large. Especially in the first- and second-tier cities, driven by consumers. The new demand will be more obvious." The person in charge of the Coatings Professional Committee of the Guangdong Coatings Industry Association said.

New environmental requirements create new demand

For Chinese consumers, the outdoor environment in many big cities is not very good now, so everyone hopes that the home environment will be better, and the coating will naturally require low toxicity and low VOC (volatile organic compounds). The new environmental regulations have not only produced low VOC, low toxicity, but now consumers pay great attention to the health protection of coating products, such as not producing irritating taste, producing chemical toxins, etc., and even helping to clean the air inside the room. Eliminate harmful substances such as formaldehyde.

The person in charge of Nippon Paint also said that energy conservation and environmental protection is a major development trend of architectural coatings. In terms of energy conservation and environmental protection, it not only means that the product has to cause less damage to the environment, but also means that it can also help the building energy saving. For example, some coatings can help the building to achieve heat insulation and heat preservation effect - by reflecting sunlight and slowing down heat Passing, reducing indoor temperature and achieving energy saving and environmental protection effects, these products usually save 4%-9% of cooling power every year.

And some technological advances will also promote the popularity of environmentally friendly coatings. According to industry insiders, “Previously, anti-seepage, anti-fouling and low VOC are contradictions that are difficult to reconcile. Nowadays, many advanced enterprises have found a reasonable balance between the two, and can also take care of the demand for cost performance.”

Innovative nozzle technology has also enabled more waterborne coatings to be used in the production of wood furniture. “I saw a new type of nozzle produced by a French company at the Coatings Show. It can turn a production line that can only use oily paint into a water-based paint. The highest price is only 28,000 yuan. Previously, many Enterprises can only choose to replace the whole set of water-based paints, and the cost may be several million yuan. Now this product can solve similar technical bottlenecks, which will make more furniture companies willing to use water-based paints."

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