3.15 Floor Promotion Festival Wars - "Killing" ahead of schedule

After the Spring Festival of the Rabbit, home building materials also officially resumed operations, and the flooring market began to gradually restore the sales market in the past. The reporter visited the Red Star Meikailong and other home building materials market, and found that 90% of the citizens began to arrange new homes. At the same time, 315 became the first quarter of the business floor promotions.

The rise in prices has prompted the public to desire to spend ahead of schedule due to the impact of rising prices throughout the country in 2010. Today, the rise in building materials prices has become a recognized phenomenon in the industry. Therefore, many consumers have been worried about the price increase and promotion of home building materials in 2011. It is no longer the same as the previous period, wait and see the opportunity, more is to use this time for consultation and purchase. The goal is to get more discounts before prices rise.

How does the market pick up businesses to seize resources? With the increasingly fierce competition in the market, there is a huge competitive pressure between brands and brands. How do businesses seize limited market resources in the upcoming 315 years? The reporter comprehensively believes that from the market trend, All companies should also unite and work together to strengthen the industry's market, rather than doing it. In addition to the brand's solidarity, there are two elements. The first is to mobilize all related resources, and all kinds of resources must work together to create momentum. The second is that for a single brand, taking into account their own interests, seizing the market with low prices lead to a vicious competition situation, which is undoubtedly abandoned the car Baoshuai. At the same time, each business must also change the mode of operation from the primary sales model of waiting for customers to the way of taking the initiative to solicit customers. Therefore, each business must focus on solving the consumer's guidance. For example, promotion focuses on targeted and brand hype, propaganda on timeliness, and so on. Only in this way can all businesses capture their market share in the upcoming warm market.

315 promotions will become the focus of sales promotion of stores and businesses Although many businesses have begun to realize the needs of consumers, but most stores and businesses will continue to focus on sales around 3.15. According to reporters and some stores and merchants, it is understood that at present, all manufacturers will launch new products and supporting promotion programs in March. All stores will also launch large-scale marketing activities during the period of 3.15 to seize market share after the Spring Festival.