Strong floor brand fundamental: "selling products is not as good as selling services"

In the context of the macro environment, the flooring industry does not mean that the flooring industry will enter a low point. There are many floor companies that have begun to adopt strategies to cope with the status quo. It is believed that the future of the flooring industry is still promising. As a new industry, wood flooring industry needs a good system to regulate. “Industry standards are not national standards and are not mandatory, but for a company based on long-term development, even if the industry standard cannot be achieved, it is impossible to make the brand bigger and stronger.”

Focus on the services of flooring products At present, the flooring industry began to gradually pay attention to the feelings of consumers, the wood flooring industry, a number of standards, to a large extent, is reflected in the mature wood flooring industry, many companies have begun to establish a brand through service consumers. The image, and more rising stars in order to get rid of the encirclement, must be in accordance with these industry standards approved by the brand enterprises do a good job of products, services and channel construction, so that consumers become a true "God." "In an increasingly mature industry, whoever despises consumers and even wants to make money by deceiving consumers will ultimately be abandoned by the industry."

Concerned about the factors that restrict the development of the floor, based on this, actively cooperate with the state's various real estate control policies and the supervision of commodity price control policies, and strive to stabilize the floor prices, this is what consumers really want. Most of the consumer groups in the home improvement industry are still concentrated in the 60s, but some of them have also participated in the post-80s. Many floor brands have also launched a series of new marketing strategies with personalized floor products to attract young buyers. To cater to the individual needs of young people, it has opened up a new way for enterprise innovation. The development potential of the flooring industry is huge. Having a truly high-quality product, a good floor brand image and the support of consumers should become the main direction for its future development.

The price increase of the building materials industry is mainly affected by three aspects: First, the rise in raw material prices, such as the rise in the price of wood; Second, the increase in the price of labor, resulting in the increase in the cost of enterprise labor; The third should be a comprehensive factor, is a cumulative number of factors result. Therefore, it is inevitable for the entire floor industry to be influenced by it, which puts higher demands on the decision makers of the flooring industry.

The new policy affects the development of the flooring industry. The introduction of new regulations for the flooring industry will enable industry companies to promote product quality and optimize service quality. At the same time, it will achieve the effect of regulating the market to some extent, but it will affect the floors that are currently fluctuating. It remains to be seen whether market prices will have an impact.

The current home building materials industry has been constantly fluctuating in terms of price and sales volume due to the impact of various real estate control policies and rising raw material prices. Recently, home building materials products have begun to raise prices on a large scale, and many raw material prices have doubled in price, which can be described as a day's price. Downstream home companies have also started to adjust the prices of their products, and many consumers have added a lot of financial burden to building materials at home.