How to expand the floor business model?
Floor brand operations need to be down-to-earth, remember to play with the concept of nothingness hype, terminal store image as needed to transform, after-sales service to gradually strengthen ... ... brand into the brand connotation of the construction phase, more and more obvious personality. The more prominent the brand's personality is, the more focused the targeted customers are, and the more consumer groups with different needs will be able to understand their respective selection directions and focus on the relevant brands. The entire wood floor market will not appear antibacterial because of a certain brand, the entire industry will have the antibacterial phenomenon. Brand integration, capital operations, and more active corporate alliances will remain one of the most significant features of the wood flooring industry in 2011. The industry reshuffle will soon force competition to break down customers in the market and form new brands. Pattern.
Future market competition and cooperation coexist
The market in 2011 was a year of full competition. With the dramatic increase in the prices of oil and production materials and the follow-up of a large number of brands, the era of competition and integration has come. How to meet the challenges of wood flooring in 011?
Experts pointed out that due to shortage of resources and the impact of national policies, product prices will tend to rise. Laminate flooring will be popularized in the secondary market; further technological innovation will enable wood flooring to flourish and will become the mainstream of wood flooring in the future. The competition of multi-layer solid wood composite flooring will intensify, and the three-layer solid wood composite floor will become the favor of high-end consumer groups with its unique product features; the whole piece of solid wood flooring with its collection value will be perfectly combined with its natural health and traditional fashion. Become a classical collection of modern people.
Market positioning new pattern
The rapid increase in the price of raw materials has caused wooden floors to rise for a few months or even a couple of months. However, fierce competition has caused the sellers to dare not to raise prices. Many people have to reluctantly reduce profits. In terms of the main body of the consumer market, consumers are more and more rational. In recent years, the popular price promotions have lost their power. In addition, under the influence of national policies, many brands that had previously locked in the international market have also turned to seize the domestic market. Brand competition has become a source of external heat and, to a certain extent, marketing costs have continued to rise. Traditional marketing models are facing severe challenges.
For each wooden floor company, it is necessary to identify the market positioning, customer orientation, brand positioning, establish a unique brand personality, enhance its own competitiveness, and occupy and expand the market. The future market will also require cooperation and co-existence between related companies to attack the market in a corporate form. Competition and cooperation are reflected in different aspects. Market competition is an inevitable phenomenon in the development of market economy. In the future, competition and cooperation coexist.