In the face of large-scale HD sources, the traditional monitor TV wall display has become powerless. With the progress of monitoring systems to scale and high-definition, the display terminal, which is one of the important components of the system, has also been rapidly developed, among which the large-screen video wall is the hottest.
HD may not necessarily choose the big screen, but the big screen has its own unique value. The large-screen video wall is not only complete in pictures, but also has a good demonstration effect. In the applications of video surveillance, command and dispatch, and public information display in areas such as energy, public safety, and transportation, it has a multi-screen display. The characteristics will effectively improve the monitoring and emergency treatment efficiency. Its monitoring center not only can be used as a display carrier for high-definition video signal sources, but also can rely on multi-screen processors to achieve multi-service, multiple-input fusion display, remote distribution of video and images, and facilitate management to better display in a single interface. On the call of multiple resources, comprehensive analysis, rapid decision. Therefore, the large-screen video wall has sufficient market space in the future, and its position in the security industry will continue to increase.
At present, all enterprises that make large-screen videowalls are developing in the direction of high-definition, and high-definition will be the focus of the future. For example, Samsung UD55A uses LED backlight technology LCD screen with full HD display resolution of 1920×1080 and ultra-high brightness of 700nits; Skyworth Qunxin mainly adopts Full HD FHD LCD panel and FHD video solution in large-screen splicing technology. , From the HDMI or HD-SDI HD in and out interfaces to achieve 1080P point-to-point full HD display; Hikvision's large-screen system can smoothly access a variety of high-definition signals, including network encoding compressed high-definition IP stream, high-definition digital camera signal, Such as HDMI, SDI, DVI and Other input interfaces; Dahua's LCD splicing products have been converted from the earlier 1366×768 to 1920×1080 and so on.
From the third day to the liquid crystal splicing led the trend of high-definition within a long period of time, the big screen splicing wall market presents a tripartite situation, DLP, PDP, LCD three display technologies occupy different market shares with their own advantages, their respective make up Shortcomings of its own products, to launch new products on the market.
DLP splicing products using UHP bulbs are gradually being replaced by DLP splicing products using new LED light sources. The LED light source splicing wall was promoted by DLP manufacturers to a certain extent, which alleviated the impact of flat panel splicing on the rear projection splicing market. In terms of panel splicing, PDP introduced the latest MPDP screens with ultra-thin, 60-inch and 3mm seams, which inject new elements into the shrinking PDP market. LCD splicing manufacturers, not only to compete with the DLP, PDP splicing vendors for the market, but also face LCD industry competition, so the major manufacturers continue to introduce new products to the market. 47-inch, 55-inch, 60-inch and other multi-cell LCD splicing products are effective weapons used by LCD splicing manufacturers to compete with DLP large-size splicing products.
Although the former two continue to improve technically, there are still unavoidable challenges under the trend of high-definition. Although DLP splicing products have the advantages of large single-screen size and small joints, they also have defects such as low color saturation, uneven brightness, excessive power consumption, and large space consumption, and the larger the size, the more defects are exposed. The more, limited by the principle of its own display, mainly rely on the splicing processor's image processing function to make up for the defects in dealing with high-definition. Although PDP splicing products have excellent dynamic display effects, they have defects such as static display, easy-to-burn screen, easy to generate afterimages, attenuating brightness, short service life, and high maintenance cost, and they are inferior to high-definition LCD splicing products.
In contrast, LCD splicing products have the advantages of flexible and vivid pictures, high resolution, long life, high brightness, high definition, and low cost. Its use of industrial control or pure hardware embedded splicing technology, enter a complete signal, each unit can be used as an independent splicing processing system, thus ensuring the clarity of the image and video fluency. LCD display wall high-definition display links and technical processing are concentrated in the LCD splicing processor, LCD splicing processor with high-definition video signal acquisition, real-time high-resolution digital image processing, high-end three-dimensional digital filter and other high-end image processing functions in one, Has a strong processing power.
The current market's LCD splicing screen is mainly based on the Samsung DID screen, many manufacturers have introduced LCD splicing products that can support high-definition display, at this stage can basically support 1080P HD display, and even can support WUXGA1920×1200 or QXGA2048×1356.
Double impact, the formation of a new competitive landscape Domestic large-screen splicing market has maintained a rapid growth rate, its high profits and broad market prospects, has attracted many manufacturers to join, especially in the LCD splicing market, a variety of factors prompted The supplier has increased dramatically.
Jiang Yong, Chief Engineer of Graphics and Image Division of Zhejiang Dahua Technology Co., Ltd. analyzed that the launch of Samsung's 46-inch LCD ultra-narrow splicing screen is very satisfying with its long life, low price, and moderate seam. The low-end market demand has led to the expansion of the application range of LCD splicing products, followed by Samsung’s separation of OEM units and panel sales, and the creation of its own brand for large screen suppliers using its panels. Sufficient profit margin.The third is the core technology of LCD splicing products is the panel and drive, compared with the traditional DLP splicing display products, the technical threshold of the entire system is greatly reduced, forming a low entry threshold for the downstream market of LCD splicing market."
Judging from the current competition in the field of LCD splicing, the new faces in the domestic security market can be roughly classified into three categories.
The first category is the IT consumer electronics field vendors who have entered the security large-screen splicing industry through LCD splicing, such as Shenzhen Xiaolong and Shanghai Xianshi. All of them started to enter the liquid crystal splicing industry by contacting the 40-inch DID LCD splicing products originally launched by Samsung. So far, these companies have also focused on the field of LCD splicing. The second category is from the DLP splicing, projection display, LED display and other display industries across the LCD splicing companies, such as Wei Chong, Cosmos, etc. They to improve the large-screen splicing product line, and the LCD splicing products as a new The product line. This kind of manufacturer occupies a large share of the LCD splicing market. Its traditional display products have better sales channels and a rich product line, which is a strong competitor for the first type of manufacturers. Usually the first type of manufacturers and the second type of manufacturers are complementary cooperative relations, cross-domain LCD display industry to enter the traditional display manufacturers, the liquid crystal stitching research is not deep enough, professional and technical than the first type of manufacturers slightly inferior, but its sales network ratio The first type of manufacturers is better, so most of the time, traditional display manufacturers will find LCD splicing vendors to cooperate after they get orders.
The third category is security system suppliers that entered the large-screen splicing industry under the trend of high-definition, such as Hikvision, Dahua, and Jin Sanli. Since it entered the security field earlier, it gradually formed a rich system of product lines, such as front-end camera equipment products, mid-range transmission storage device products and back-end platform software and display products. In the large-screen splicing display product supply, a rich product line is also formed, covering display products such as DLP, PDP, LED, LCD and other display technologies. Their advantage is also that they can integrate their own product lines into the entire security monitoring system applications. They also have in-depth research in codec technology, in response to large-scale high-definition, high-definition image on the wall display, switching control, Image sharing, distributed layout, etc. are stronger than other types of manufacturers.
These three categories are the new faces of the security LCD splicing market. In addition, there are early home appliance manufacturers such as Skyworth Qunxin, TCL, and Changhong who have entered the security field, as well as terminal terminal equipment development research in the security field. Stones, etc., are the mainstream old brands recognized by domestic security users and engineering companies. They are familiar with the needs of the security industry, but also establish a more complete security channels, but more limited to the terminal display. However, in recent years, manufacturers such as Skyworth Qunxin have been gradually moving toward the front end, such as introducing camera products to the market.
From the point of view of foreign companies, there are mainly two categories. The first category is Samsung, which dominates the LCD splicing market. It is an advocate of LCD splicing technology. Its DID LCD splicing products have always been the darling of the market. The introduction of 5.5mm ultra-narrow seam 55-inch LCD splicing screen still maintains its leading position in terms of technology. The same type of manufacturers also include Sharp, LG, etc. They produced 60-inch, 47-inch ultra-narrow LCD splicing screen, its technical level is not inferior. The first type of foreign companies hold the core technology of liquid crystal splicing in the upper reaches of the industrial chain, and control the core procurement channels and prices of mid- and downstream manufacturers. The second type of foreign companies is Philips, NEC, Mitsubishi, etc. Its larger scale and better brand reputation, but its current market share in China's LCD splicing market is relatively limited.
Taking a systematic approach to take a differentiated route is an engineering and project-oriented product. A complete large-screen splicing system is mainly composed of a display unit, a processor section, an interface section, a software section, and a program, and its attributes are determined. Large screen companies not only provide equipment but also include systematic solutions. Due to the serious homogeneity of products and fierce price competition in the current market, many companies are clearly aware that the only way to provide products is not feasible, and that systematic approaches should be taken in response to the market situation. For example, the price of a single display device on the market is about 2 to 3 million. If a system solution is formed, the average price of a display device will increase to 4 to 60,000 yuan. The added value is Quite impressive. As many traditional security companies and IT consumer electronics companies have entered the large-screen splicing industry, they have caused a certain impact on enterprises in the large-screen splicing industry. At the same time, large-screen splicing companies have come from a single product under the pressure of competition. Vendors, shifting to the positioning of “solution providers for large screen splicing systemsâ€.
At present, many companies such as Nine Dragons, TCL, etc. have gradually changed from the initial end product suppliers to system solution providers, providing customers with a complete set of system solutions including display units, controllers, interfaces, and construction. According to Huang Shenghe, Director of Planning and Management of Shenzhen Xiaolong Digital Technology Co., Ltd., “The company will integrate its own single product into a certain industry system and provide users with a complete set of customized system solutions. Customers will not need to complete the process. A project to find the products of multiple links to achieve the project needs, only through a company that provides complete system solutions can complete the project's operation.†This mode of operation is suitable for the combination of the company's strengths, not only enhance the product's Functionality, to a certain extent, to save costs for customers, while the company's profits have also been further improved.
Even worse, as mentioned above, some enterprises that focus on the terminal link have begun to take the system integration route and have opened up new product lines such as cameras. In practical applications, large-screen splicing products need to rely on the cooperation of multiple system links such as signal acquisition, signal transmission, storage, management, and display to achieve high-definition display. Some terminal display equipment vendors seize the opportunity of high-definition to provide systematic products. .
Taking the system integration solution route has increasingly higher requirements for the company's own comprehensive capabilities. Companies need not only to constantly improve the functionality of their products, but also to constantly enrich product lines and provide more extensive solutions, for example, Samsung LCD LFD products. The line covers 32- to 82-inch models and more than 10 types and 50 types of products. The product types are abundant, providing a variety of choices for users in the security industry.
Doing a good job of service and realizing the value of a large screen In fact, at the engineering level, there is a controversy over the big screen. Some engineering companies are not very willing to promote large screens in projects. The big screen certainly has its advantages, but it also needs to face the ensuing shortcomings and the changes it should take in the application. As Xu Qiang, product manager of Sichuan Changhong Electronic System Co., Ltd. stated, “The high price and limited user budget, the monitoring center area and the net height after the renovation are often the factors that affect the adoption of large screens, and even need to spend extra cost to improve the room environment.†At the same time, large screens account for a relatively high percentage of the overall system cost, and sometimes the front-end and mid-range will affect the display effect of the image on the wall. It is difficult to tell the customer that the problem is not in the large-screen product itself, and if the customer feels that the effect is not satisfactory, Will doubt the value of the big screen. Therefore, in order to truly realize the value of large-screen, manufacturers and contractors need to cooperate more closely and do a series of supporting services.
From the perspective of the contractor/integrator, it is mainly difficult to install and post-maintenance. In practical applications, the installation space and maintenance space at the construction site must be considered, and the environment characteristics of the site must be fully considered. According to Luo Shuhong, engineer of product development department of Shenzhen Skyworth Qunxin Security Technology Co., Ltd., said: “The large-screen installation has high requirements for the construction site, such as the weight of the floor, the environment of the site, and the stability of the power supply system. Should pay attention to splicing gaps, front flatness, and brightness, color consistency, etc. of all unit screens in large screens during power-on debugging, and the application of key splicing controllers is also one of the areas to be noted.â€
During the construction process, the manufacturer shall maintain close cooperation and communication with the project contractor to provide the engineer with concise and easy-to-understand large-screen installation and construction standards, installation diagrams, and large-screen power debugging manuals. At the same time, manufacturers must also personally participate in the construction of large-screen projects, and provide engineering operators with on-site technical guidance and demonstrations, and even conduct detailed and detailed follow-up training.
In addition, when users purchase large screens, they cannot just pursue prices blindly. Starting from actual demand, consider the market share of product brands and try to buy well-known brands. If the market share of the brand is not high, the reliability of the product may not be guaranteed. Or the manufacturer's after-sales service is not in place.
Playing the "brand" large-screen splicing is an upstream industry that has mastered core technology and has a low threshold downstream. Downstream companies can only survive by playing a price war to grab some small orders. Because there is no profit guarantee, there is not enough capital to invest in follow-up research, product quality will be affected, and after-sales service is difficult to be guaranteed. In the face of fierce market competition, these manufacturers are often unable to sustain a few years, and they are faced with a change or failure. This is why the large-screen market is hot, but there are many SMEs that do not have brand influence. Moreover, there are serious phenomena such as non-standard operation and chaotic competition in the market. The differences in products, technologies and other aspects are also getting smaller and smaller.
On the other hand, because large-screen splicing products have high requirements in many aspects such as technical content, capital investment, construction difficulty, and maintenance difficulty, many customers are splicing product brands for large-screen splicing products due to the consideration of the performance of large-screen spliced ​​products. The degree of emphasis is getting higher and higher.
Therefore, many companies expect to find their way through the "brand" differential route. For domestic large screen manufacturers, establishing a "brand" will be a long-term strategy for companies based on the market. As Wang Xiaoxin, head of sales of Samsung's seamless LCD splicing wall in Guangzhou Weihao Technology Electronics Co., Ltd. puts it, the future will be a competition between different major brands in technology and services.
HD may not necessarily choose the big screen, but the big screen has its own unique value. The large-screen video wall is not only complete in pictures, but also has a good demonstration effect. In the applications of video surveillance, command and dispatch, and public information display in areas such as energy, public safety, and transportation, it has a multi-screen display. The characteristics will effectively improve the monitoring and emergency treatment efficiency. Its monitoring center not only can be used as a display carrier for high-definition video signal sources, but also can rely on multi-screen processors to achieve multi-service, multiple-input fusion display, remote distribution of video and images, and facilitate management to better display in a single interface. On the call of multiple resources, comprehensive analysis, rapid decision. Therefore, the large-screen video wall has sufficient market space in the future, and its position in the security industry will continue to increase.
At present, all enterprises that make large-screen videowalls are developing in the direction of high-definition, and high-definition will be the focus of the future. For example, Samsung UD55A uses LED backlight technology LCD screen with full HD display resolution of 1920×1080 and ultra-high brightness of 700nits; Skyworth Qunxin mainly adopts Full HD FHD LCD panel and FHD video solution in large-screen splicing technology. , From the HDMI or HD-SDI HD in and out interfaces to achieve 1080P point-to-point full HD display; Hikvision's large-screen system can smoothly access a variety of high-definition signals, including network encoding compressed high-definition IP stream, high-definition digital camera signal, Such as HDMI, SDI, DVI and Other input interfaces; Dahua's LCD splicing products have been converted from the earlier 1366×768 to 1920×1080 and so on.
From the third day to the liquid crystal splicing led the trend of high-definition within a long period of time, the big screen splicing wall market presents a tripartite situation, DLP, PDP, LCD three display technologies occupy different market shares with their own advantages, their respective make up Shortcomings of its own products, to launch new products on the market.
DLP splicing products using UHP bulbs are gradually being replaced by DLP splicing products using new LED light sources. The LED light source splicing wall was promoted by DLP manufacturers to a certain extent, which alleviated the impact of flat panel splicing on the rear projection splicing market. In terms of panel splicing, PDP introduced the latest MPDP screens with ultra-thin, 60-inch and 3mm seams, which inject new elements into the shrinking PDP market. LCD splicing manufacturers, not only to compete with the DLP, PDP splicing vendors for the market, but also face LCD industry competition, so the major manufacturers continue to introduce new products to the market. 47-inch, 55-inch, 60-inch and other multi-cell LCD splicing products are effective weapons used by LCD splicing manufacturers to compete with DLP large-size splicing products.
Although the former two continue to improve technically, there are still unavoidable challenges under the trend of high-definition. Although DLP splicing products have the advantages of large single-screen size and small joints, they also have defects such as low color saturation, uneven brightness, excessive power consumption, and large space consumption, and the larger the size, the more defects are exposed. The more, limited by the principle of its own display, mainly rely on the splicing processor's image processing function to make up for the defects in dealing with high-definition. Although PDP splicing products have excellent dynamic display effects, they have defects such as static display, easy-to-burn screen, easy to generate afterimages, attenuating brightness, short service life, and high maintenance cost, and they are inferior to high-definition LCD splicing products.
In contrast, LCD splicing products have the advantages of flexible and vivid pictures, high resolution, long life, high brightness, high definition, and low cost. Its use of industrial control or pure hardware embedded splicing technology, enter a complete signal, each unit can be used as an independent splicing processing system, thus ensuring the clarity of the image and video fluency. LCD display wall high-definition display links and technical processing are concentrated in the LCD splicing processor, LCD splicing processor with high-definition video signal acquisition, real-time high-resolution digital image processing, high-end three-dimensional digital filter and other high-end image processing functions in one, Has a strong processing power.
The current market's LCD splicing screen is mainly based on the Samsung DID screen, many manufacturers have introduced LCD splicing products that can support high-definition display, at this stage can basically support 1080P HD display, and even can support WUXGA1920×1200 or QXGA2048×1356.
Double impact, the formation of a new competitive landscape Domestic large-screen splicing market has maintained a rapid growth rate, its high profits and broad market prospects, has attracted many manufacturers to join, especially in the LCD splicing market, a variety of factors prompted The supplier has increased dramatically.
Jiang Yong, Chief Engineer of Graphics and Image Division of Zhejiang Dahua Technology Co., Ltd. analyzed that the launch of Samsung's 46-inch LCD ultra-narrow splicing screen is very satisfying with its long life, low price, and moderate seam. The low-end market demand has led to the expansion of the application range of LCD splicing products, followed by Samsung’s separation of OEM units and panel sales, and the creation of its own brand for large screen suppliers using its panels. Sufficient profit margin.The third is the core technology of LCD splicing products is the panel and drive, compared with the traditional DLP splicing display products, the technical threshold of the entire system is greatly reduced, forming a low entry threshold for the downstream market of LCD splicing market."
Judging from the current competition in the field of LCD splicing, the new faces in the domestic security market can be roughly classified into three categories.
The first category is the IT consumer electronics field vendors who have entered the security large-screen splicing industry through LCD splicing, such as Shenzhen Xiaolong and Shanghai Xianshi. All of them started to enter the liquid crystal splicing industry by contacting the 40-inch DID LCD splicing products originally launched by Samsung. So far, these companies have also focused on the field of LCD splicing. The second category is from the DLP splicing, projection display, LED display and other display industries across the LCD splicing companies, such as Wei Chong, Cosmos, etc. They to improve the large-screen splicing product line, and the LCD splicing products as a new The product line. This kind of manufacturer occupies a large share of the LCD splicing market. Its traditional display products have better sales channels and a rich product line, which is a strong competitor for the first type of manufacturers. Usually the first type of manufacturers and the second type of manufacturers are complementary cooperative relations, cross-domain LCD display industry to enter the traditional display manufacturers, the liquid crystal stitching research is not deep enough, professional and technical than the first type of manufacturers slightly inferior, but its sales network ratio The first type of manufacturers is better, so most of the time, traditional display manufacturers will find LCD splicing vendors to cooperate after they get orders.
The third category is security system suppliers that entered the large-screen splicing industry under the trend of high-definition, such as Hikvision, Dahua, and Jin Sanli. Since it entered the security field earlier, it gradually formed a rich system of product lines, such as front-end camera equipment products, mid-range transmission storage device products and back-end platform software and display products. In the large-screen splicing display product supply, a rich product line is also formed, covering display products such as DLP, PDP, LED, LCD and other display technologies. Their advantage is also that they can integrate their own product lines into the entire security monitoring system applications. They also have in-depth research in codec technology, in response to large-scale high-definition, high-definition image on the wall display, switching control, Image sharing, distributed layout, etc. are stronger than other types of manufacturers.
These three categories are the new faces of the security LCD splicing market. In addition, there are early home appliance manufacturers such as Skyworth Qunxin, TCL, and Changhong who have entered the security field, as well as terminal terminal equipment development research in the security field. Stones, etc., are the mainstream old brands recognized by domestic security users and engineering companies. They are familiar with the needs of the security industry, but also establish a more complete security channels, but more limited to the terminal display. However, in recent years, manufacturers such as Skyworth Qunxin have been gradually moving toward the front end, such as introducing camera products to the market.
From the point of view of foreign companies, there are mainly two categories. The first category is Samsung, which dominates the LCD splicing market. It is an advocate of LCD splicing technology. Its DID LCD splicing products have always been the darling of the market. The introduction of 5.5mm ultra-narrow seam 55-inch LCD splicing screen still maintains its leading position in terms of technology. The same type of manufacturers also include Sharp, LG, etc. They produced 60-inch, 47-inch ultra-narrow LCD splicing screen, its technical level is not inferior. The first type of foreign companies hold the core technology of liquid crystal splicing in the upper reaches of the industrial chain, and control the core procurement channels and prices of mid- and downstream manufacturers. The second type of foreign companies is Philips, NEC, Mitsubishi, etc. Its larger scale and better brand reputation, but its current market share in China's LCD splicing market is relatively limited.
Taking a systematic approach to take a differentiated route is an engineering and project-oriented product. A complete large-screen splicing system is mainly composed of a display unit, a processor section, an interface section, a software section, and a program, and its attributes are determined. Large screen companies not only provide equipment but also include systematic solutions. Due to the serious homogeneity of products and fierce price competition in the current market, many companies are clearly aware that the only way to provide products is not feasible, and that systematic approaches should be taken in response to the market situation. For example, the price of a single display device on the market is about 2 to 3 million. If a system solution is formed, the average price of a display device will increase to 4 to 60,000 yuan. The added value is Quite impressive. As many traditional security companies and IT consumer electronics companies have entered the large-screen splicing industry, they have caused a certain impact on enterprises in the large-screen splicing industry. At the same time, large-screen splicing companies have come from a single product under the pressure of competition. Vendors, shifting to the positioning of “solution providers for large screen splicing systemsâ€.
At present, many companies such as Nine Dragons, TCL, etc. have gradually changed from the initial end product suppliers to system solution providers, providing customers with a complete set of system solutions including display units, controllers, interfaces, and construction. According to Huang Shenghe, Director of Planning and Management of Shenzhen Xiaolong Digital Technology Co., Ltd., “The company will integrate its own single product into a certain industry system and provide users with a complete set of customized system solutions. Customers will not need to complete the process. A project to find the products of multiple links to achieve the project needs, only through a company that provides complete system solutions can complete the project's operation.†This mode of operation is suitable for the combination of the company's strengths, not only enhance the product's Functionality, to a certain extent, to save costs for customers, while the company's profits have also been further improved.
Even worse, as mentioned above, some enterprises that focus on the terminal link have begun to take the system integration route and have opened up new product lines such as cameras. In practical applications, large-screen splicing products need to rely on the cooperation of multiple system links such as signal acquisition, signal transmission, storage, management, and display to achieve high-definition display. Some terminal display equipment vendors seize the opportunity of high-definition to provide systematic products. .
Taking the system integration solution route has increasingly higher requirements for the company's own comprehensive capabilities. Companies need not only to constantly improve the functionality of their products, but also to constantly enrich product lines and provide more extensive solutions, for example, Samsung LCD LFD products. The line covers 32- to 82-inch models and more than 10 types and 50 types of products. The product types are abundant, providing a variety of choices for users in the security industry.
Doing a good job of service and realizing the value of a large screen In fact, at the engineering level, there is a controversy over the big screen. Some engineering companies are not very willing to promote large screens in projects. The big screen certainly has its advantages, but it also needs to face the ensuing shortcomings and the changes it should take in the application. As Xu Qiang, product manager of Sichuan Changhong Electronic System Co., Ltd. stated, “The high price and limited user budget, the monitoring center area and the net height after the renovation are often the factors that affect the adoption of large screens, and even need to spend extra cost to improve the room environment.†At the same time, large screens account for a relatively high percentage of the overall system cost, and sometimes the front-end and mid-range will affect the display effect of the image on the wall. It is difficult to tell the customer that the problem is not in the large-screen product itself, and if the customer feels that the effect is not satisfactory, Will doubt the value of the big screen. Therefore, in order to truly realize the value of large-screen, manufacturers and contractors need to cooperate more closely and do a series of supporting services.
From the perspective of the contractor/integrator, it is mainly difficult to install and post-maintenance. In practical applications, the installation space and maintenance space at the construction site must be considered, and the environment characteristics of the site must be fully considered. According to Luo Shuhong, engineer of product development department of Shenzhen Skyworth Qunxin Security Technology Co., Ltd., said: “The large-screen installation has high requirements for the construction site, such as the weight of the floor, the environment of the site, and the stability of the power supply system. Should pay attention to splicing gaps, front flatness, and brightness, color consistency, etc. of all unit screens in large screens during power-on debugging, and the application of key splicing controllers is also one of the areas to be noted.â€
During the construction process, the manufacturer shall maintain close cooperation and communication with the project contractor to provide the engineer with concise and easy-to-understand large-screen installation and construction standards, installation diagrams, and large-screen power debugging manuals. At the same time, manufacturers must also personally participate in the construction of large-screen projects, and provide engineering operators with on-site technical guidance and demonstrations, and even conduct detailed and detailed follow-up training.
In addition, when users purchase large screens, they cannot just pursue prices blindly. Starting from actual demand, consider the market share of product brands and try to buy well-known brands. If the market share of the brand is not high, the reliability of the product may not be guaranteed. Or the manufacturer's after-sales service is not in place.
Playing the "brand" large-screen splicing is an upstream industry that has mastered core technology and has a low threshold downstream. Downstream companies can only survive by playing a price war to grab some small orders. Because there is no profit guarantee, there is not enough capital to invest in follow-up research, product quality will be affected, and after-sales service is difficult to be guaranteed. In the face of fierce market competition, these manufacturers are often unable to sustain a few years, and they are faced with a change or failure. This is why the large-screen market is hot, but there are many SMEs that do not have brand influence. Moreover, there are serious phenomena such as non-standard operation and chaotic competition in the market. The differences in products, technologies and other aspects are also getting smaller and smaller.
On the other hand, because large-screen splicing products have high requirements in many aspects such as technical content, capital investment, construction difficulty, and maintenance difficulty, many customers are splicing product brands for large-screen splicing products due to the consideration of the performance of large-screen spliced ​​products. The degree of emphasis is getting higher and higher.
Therefore, many companies expect to find their way through the "brand" differential route. For domestic large screen manufacturers, establishing a "brand" will be a long-term strategy for companies based on the market. As Wang Xiaoxin, head of sales of Samsung's seamless LCD splicing wall in Guangzhou Weihao Technology Electronics Co., Ltd. puts it, the future will be a competition between different major brands in technology and services.
Botai Window Decoration Material Co., Ltd. , http://www.wlcurtainrod.com