With the development of the market economy, a batch of enterprises with a sense of social responsibility and morality of Gongyi gradually emerged, and they have won the respect of the world with enthusiastic public welfare actions. Recently, the furniture industry has once again smashed the "love" tide. The international software furniture brand Ai Ruisi launched the "donate a book to give a love" campaign, calling on the company's employees to contribute a small amount to fund the fundraising of Jiangxi Ruichang Hongling Middle School. . The reporter learned that this fundraising event is another practice of Ai Ruisi following the launch of the “Adding a dish to children†campaign. The reporter interviewed Fan Yi, chairman of Ai Ruisi at the event. [Time]: September 19 [Location]: Ai Ruisi North Production Base [Guest]: Ai Ruisi Chairman Fan Wei [Reporter]: Li Yangjing Ai Ruisi Chairman Fan Wei [Moderator] 】: Fan Zong, thank you very much for your interview! First of all, congratulations on becoming a member of the Political Consultative Conference of Ruichang City. Today is the scene of Ai Ruisi’s “ Donate a Book of Love and Donate a Love†fundraiser. How did you think about launching such an event? [Fan Wei]: I still have a hometown complex. When I was 17 years old, I came to Beijing to start a business and make a living. It is also a North drift family. I have an idea in my heart that I want to do something. This time, the leaders in the city felt that the Iris business was still very good. I also thought that because the CPPCC members also need some well-doing enterprises to join the political associations in foreign countries, I have the honor to join the CPPCC and become members of the CPPCC. When I went back to the meeting, the principal of Hongling Township, the principal of our hometown, Hongling Township was also a place where I was born and raised. The principal knew that after I went back, I knew that I was doing very well in Beijing. I felt that I should do something for the school to do for my hometown. Some of the school’s situation was said. After I read it, the dormitory school in this school was very poor. I thought it was worth doing. And before that, we participated in an activity of preschool education. At that time, we were all 16-year-old children. We are an event organized by Peking University’s HSBC Business School. They are all from Yunnan, Guizhou, and Sichuan. The children who went to school on money, the scene was very excited at the time, and I also carried out fundraising. I think that as a company, we must do a good job, the second one should pay attention to the lives of employees, and the third should be responsible to our consumers. Then there is to say that we still have to pay attention to the vulnerable groups to help those who need help. When we came back, we told you that we should do this thing. I think this is a very meaningful thing. [Moderator]: What kind of construction is this fundraising mainly used for? [Fan Wei]: Improve the school's teaching environment, desks, doors and windows, as well as the teacher's office environment, as well as teaching materials, teaching materials. We have more than 30 students from the Hongling Middle School of Hongling Middle School. Basically, there has not been much change with more than a decade ago. This means that the gap between the rich and the poor in China is still quite large. Of course, we are now in the metropolis of Beijing. I won't experience it. If I don't see it, I won't believe that there is such a dilapidated school. One is that the country should pay attention, and some companies should also pay attention to help those who need help. Then there is more than a thousand employees of Ayres. We have many employees who are studying in their hometowns and are not living with their parents. One of them needs the care of their parents, they need the care of the society, and they really need help. Their environment, their education system and the quality of education directly affect the future of our motherland. I think it is not just our Hongling school. I believe that the teaching conditions in many remote mountainous areas are not expected to go anywhere. Last time we also did an activity to add food to the children for the love meal. They ate very badly. Seeing that the faces of the children were really thin and thin, we made a job and hoped to advocate us. Society helps us those who need help. There is not much connection between the company's public welfare activities and the brand. [Moderator]: I understand that we love Iris to launch a lot of love activities before this. What do you think about public welfare marketing? What kind of connection does a company engage in in public welfare activities and brands? [Fan Wei]: From the Wenchuan earthquake to the Yushu earthquake, the company also did charity and did some good deeds. I don't think this has much to do with the company. I think this is a responsibility. It has nothing to do with the brand. If the company develops to have the ability at a certain time, it should do something for the society or for those in need. Things, no matter how big or small this thing is, do something in the snow and don't do anything to add to the icing on the cake. We invited the principal of Hongling School this time. We personally convened all the staff. We all do one thing together. We don’t ask for how much money they donate. We think it is a love. The market is not optimistic about adjusting the product line to cope with the cold winter [Moderator]: You just mentioned that as a company, we must first do business, what kind of planning do our enterprises have in the next step? [Fan Wei]: Of course, I believe that netizens should be no stranger. I love the Iris brand's 16th anniversary this year. Our slogan is to feel the original Italian design and enjoy the world of home life. We have been professionally making sofas and soft beds for more than ten years. Such a company, we are a comprehensive enterprise, integrating R&D, design, production and sales channels into one-stop enterprises. At present, we have four or five hundred specialty stores nationwide, exporting, domestic sales and self-operated. Of course, although the annual GDP is rising in the past two years, our furniture is not very optimistic in the past two years because of national restrictions. But we will pass our management, through our market regulation, we are also adjusting our product line, we will seriously do this business, we also have this confidence. Ai Yi Rui Si Living Hall may be unveiled [Moderator]: As mentioned earlier, most of us are in the store-in-shop mode. The Top 100 and other brands have established brand-independent stores. Do we love Iris to have this plan? [Fan Wei]: This should be an added item of Ai Ruisi's future. Because our products are more special, we mainly do software, but opening a living hall has always been our ideal and a channel for enterprise development. First, I believe that it will not be difficult, and we should soon have our own Iris Life Museum. [Moderator]: The main building is based on product display? [Fan Wei]: The product exhibition will be more enriched and enriched the product line. Because we are now in four series, many stores are separate. We have a benefit in living the museum to show better results. The second one is our product. The line will be very comprehensive, and the third one will add more accessories related to our sofa products, which will be more abundant. Furthermore, there are great benefits to our brand promotion. [Moderator]: Thank you Fan!
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