Creative Home - Design and Creative Integration Imperative

In the eyes of Xiao Bian, Chinese homes have always lacked originality, and “acquisitionism” has been constantly being staged! At the International Home Fair, "Chinese visitors are not allowed to enter" has long been more than once or twice! All kinds of incidents are before us. How can face be thin? !

To solve this problem, it is more than a long way! No matter whether it is the external environment or the internal environment, there are all kinds of obstacles that are exposed: Our home design lacks originality and the proportion of industrial manufacturers is too large. Everyone's home design brand awareness is still very weak. Manufacturers' product style awareness is not well studied. Manufacturers usually make products burying their heads and paying too much attention to whether the products are good or not. Inadequate information sharing in the industry and lack of industry adventurism. Home products are often neglected domestic sales, overvalued export. There are also many people with lofty aspirations, and they appeal to manufacturers to attach importance to national brands; they recommend that creators thoroughly understand the essence of their products and better guide consumers in establishing a virtuous circle of consumption systems; they hope to open up foreign markets while also being able to see in their home countries. More "Made in China" products.

In the cries of all circles, "creative" breaks into our vision! What is "creative"? In Xiaobian's opinion, it is to create something meaningful! Everything has its own position, and it also has its own meaning! None of these can be pre-mastered but can only be "empty talks" and "progressive." We must understand the idea of ​​creativity. It is actually very simple. It is a process of market analysis and positioning. This is also where the fundamental lies. Then we need to grasp the creativity, position and develop products that meet our own needs. We must not only consider raw materials and other aspects, but must also take into account the degree of consumer attention. A market can stimulate creativity. After all, it is the development of ideas, like the process of resource allocation. The number of manufacturing enterprises in China is huge, but more is to build cars behind closed doors, and the news is blocked. Often the only thing that can be created is a single product, lacking in interaction and linkage. At the same time, we must also clearly understand that creativity does not only require a new product, but also requires innovation in the process. Our company needs to spend more time to focus on outside products, look at different forms, understand different needs, and complement or cooperate with superior resources through different channels. Only in this way can we create more value-added products that will not only meet the needs of the general public, but also satisfy their own development.

The road to "creative" is a long way! I hope that in the near future, our creative home will appear more on the international stage!