Global Procter & Gamble giants Procter & Gamble and Unilever appear to have taken the opportunity at the same time to release ambitious mergers and acquisitions plans in late September. Procter & Gamble’s CEO Mai Ruibo publicly announced that he intends to acquire Beiersdorf, the same famous German company, which caused the latter’s locally listed stocks to soar by 10%. Unilever confirmed on the official website that it wants to acquire the American hair care product manufacturer Alberto Cul-ver, who is known as “the first ancestor of the world's beauty salons†for US$3.7 billion in cash, thus becoming the world’s largest hair care product company, No. 1 The second largest shampoo company and the third largest modeling company.
Due to the industry status of the two giants, whether the implementation of mergers and acquisitions is successful or not is a key step. Anti-China’s acquisition of Sally has not yet been approved. It is precisely because of the anti-monopoly institutions that are in the EU. If P & G succeeds in swallowing Beiersdorf, alone in the Chinese market, not only will Olay meet Nivea, but also Hafeifei, Rejoice, Pantene, Sassoon, and Icahn, which account for half of the shampoo market, will join the SieBao Group. The local strong brand Shu Lei, floating shadows, and smooth eight swords together, will undoubtedly make Unilever and other local shampoo brands unprecedented impact.
Beiersdorf and Ya Tao's stock prices rose sharply
According to foreign media reports, one month ago, Procter & Gamble's CEO Mai Ruibo said, "P & G intends to acquire more internationally influential brands to expand overseas business" finally has a clear reference. Recently, P & G officially stated that if the price is right, it is intended to acquire Baiersdorf who has 120 years of history. Although Beiersdorf’s position was relatively dumb, saying that he did not know P & G intends to buy himself, his stock still rose by 10%.
Just five years ago, P & G had spent $ 57 billion in huge amounts of money to swallow Gillette, but this time targeting Beiersdorf can not be underestimated, German billionaire Hertz (Herz) family controlled by the investment company Maxingvest after Slightly more than half of the shares, it is said that Maxingvest is currently not willing to sell most of Beiersdorf's shares. But Beiersdorf, which owns several well-known cosmetic brands such as Nivea, Eucerin, Laprairie, and Juvena, had global sales of 5 billion euros in 2006. In 2009, only Slightly increased to 5.79 billion euros, weakening under the impact of the global economic crisis. According to data provided by the Thomson Reuters Group, Beiersdorf’s current market capitalization is approximately 10.79 billion euros (14.7 billion U.S. dollars), which is less than one-tenth of the market value of Procter & Gamble’s 173.2 billion U.S. dollars. Thighs possible.
Only one day apart, Unilever announced that it will acquire Ya Tao, which was established in 1955, for US$3.7 billion, adding V05, TRESemme, Nexxus, St Ives (St Brands such as .Ives), if approved, will greatly enhance Unilever's hair care business in the United States, Canada, the United Kingdom, Mexico and Australia. As of the end of June this year, Ya Tao's annual revenue was nearly 1.6 billion U.S. dollars. The purchase price of 37.5 US dollars per share was a 33% premium over its 12-month volume-weighted average share price, which was a premium of 18% from its historical highest closing price set earlier this year. After the announcement, Ya Tao rose 19.57%.
In January last year, Paul Polman, who had acquired mergers and acquisitions in Nestle and P & G, became Unilever’s first foreignly introduced CEO and began to break Unilever’s tradition of avoiding major acquisitions in nine years. Firstly, in September last year, the company invested US$1.67 billion in the purchase of the shower gel and European detergent business of Sally, and said that it will spend 2.5 billion euros for mergers and acquisitions this year. Since Mr. Mai Ruibo took office in July 2009, he has also been committed to enhancing P&G's business capabilities in overseas and emerging markets. Last year, about 60% of the revenues were obtained overseas, greatly weakening the continued weakness of the local market. - In the second quarter, due to the increase in market costs and lower profit margins, P&G's net profit in the US market fell by 12% year-on-year.