Some of our business owners or individual units, if they want to decorate some words, will try this decoration activity . What is the decoration activity? Our decoration activities have many advantages, maybe the friends have not noticed this. But it doesn't matter that we will introduce you to the decoration home network. We will give you an analysis of the decoration activities and the advantages of the decoration activities.
I. Analysis of the renovation activities
1. Most home improvement companies are engaged in activities. If there is no activity decoration company marketing signing, it will become very difficult, and many companies now have the frequency of weekly activities have become the norm. Most of the home improvement companies are tired and want to slow down the pace of the event, but the slow pace of the event means that the rhythm of the signing has slowed down.
2. The deeper problem is that the telemarketer has no activity and will not be invited because everyone is used to the event. So you will see a very interesting phenomenon, the daily invitation of the sales staff has dropped sharply, and there are no customers present at the store, all concentrated on the weekend.
Second, the advantages of renovation activities
1. For example, “Half-price Day†is a theme activity, which is cheap and affordable. When the theme is out, your company’s brand positioning will be clear, and it is impossible to be high-end. Therefore, the "half-price day" should be used with caution. If your company's positioning is not low-end, it will hurt the brand in the long run. In addition, once the "half-price day" is launched, especially if it is promoted in place, it may abduct your subsequent preferential efforts, because the known customers will use this as a standard to bargain with you.
2. There is a saying in the determination of the theme: the determination of a topic is not necessarily related to the success of your event itself, but it may have an impact on brand positioning in the long run. Our current activity is to do activities for activities, without considering the brand, so most of our activities are attracting customers with preferential policies. The preferential policy is a selling point, and we are attracting customers with selling points.
3. We think less about brand positioning. I personally think that brands will become more and more important in the future, because the mainstream population of consumption is changing. The relationship between brand positioning and theme: There must be a main line throughout the year. For example: Kuda, standard engineering; Dong Yi Risheng: design; Shang layer: 12 series of stories. The theme is the highlight, you use the highlights to attract customers and remember you. No customer will remember you because of the offer.
Third, the decoration activities notice
1. Event planning needs to be completed and approved for more than 2 weeks before the event launch time;
2. The active materials need to be prepared 1 day before the activity to check whether the active materials are complete and available, including preparation of spare materials;
3. Use posters (indicating the organizer) to carry out advance publicity. The promotion of the event must be carried out three days in advance, including the participants of the event, relevant support personnel (such as the venue manager) and staff, and communicate with all relevant personnel in advance. Ensure that the event goes smoothly;
4, the division of labor needs to be advanced, if there are task arrangements, you need to actively understand the progress and possible difficulties;
5. Before the event, it is necessary to straighten out each link and matters needing attention, and make an alternative plan to ensure that all links are properly connected;
Through our article reading, what do you know about this renovation event, some of our renovation activities now hope to help friends, then many of the advantages of this renovation event believe that friends can also accept, our There is a lot of decoration information on the decoration home network, so stay tuned.
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